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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Psychology & marketing"
~subject:"Online-Marketing"
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Online-Marketing
Brand
123
Markenartikel
123
Consumer behaviour
107
Konsumentenverhalten
107
Brand management
92
Markenführung
92
Brand image
83
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83
Beziehungsmarketing
32
Relationship marketing
32
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19
Werbewirkung
19
Personality psychology
14
Persönlichkeitspsychologie
14
Brand loyalty
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Markentreue
12
Customer satisfaction
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Bargoni, Augusto
1
Dwivedi, Abhishek
1
Dwivedi, Yogesh Kumar
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Ghosh, Tathagata
1
Giachino, Chiara
1
Gould, Stephen J.
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Gutuleac, Rada
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Haggerty, Nicole
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Safeer, Asif Ali
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Semaan, Rania W.
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Sreejesh, S.
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Štreimikienė, Dalia
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Asia Pacific journal of marketing and logistics
Psychology & marketing
Journal of business research : JBR
38
The journal of product & brand management
22
The journal of brand management : an international journal
17
Journal of retailing and consumer services
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Marketing intelligence & planning
9
International journal of internet marketing and advertising : IJIMA
8
Journal of marketing communications
8
International journal of advertising : the review of marketing communications
7
Journal of promotion management : innovations in planning and applied research
7
Business horizons
6
International journal of advertising : the quarterly review of marketing communications
5
International journal of electronic marketing and retailing : IJEMR
5
International journal of hospitality management
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of strategic marketing
5
Critical explorations
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of promotion management : JPM
4
Cogent business & management
3
European journal of marketing : EJM
3
Global business review
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of market research
3
Journal of advertising research
3
Journal of consumer marketing
3
Journal of fashion marketing and management
3
Journal of global marketing
3
Journal of international consumer marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Technological forecasting & social change : an international journal
3
Working paper series / Department of Economics, University of Missouri-Columbia
3
Australasian marketing journal
2
Business Analytics
2
Corporate communications : an international journal
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EuroMed journal of business
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European journal of marketing
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ECONIS (ZBW)
8
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8
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date (oldest first)
1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
3
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
4
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
5
Transforming customers into evangelists : influence of online brand experience on relationship quality and brand evangelism in the banking industry
Safeer, Asif Ali
;
Le Thanh Tiep
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2947-2964
Persistent link: https://www.econbiz.de/10014486552
Saved in:
6
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
7
How well will this brand work? : the ironic impact of advertising disclosure of body-image retouching on brand attitudes
Semaan, Rania W.
;
Kocher, Bruno
;
Gould, Stephen J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 766-777
Persistent link: https://www.econbiz.de/10011970119
Saved in:
8
The influence of perceived social media marketing activities on brand loyalty : the mediation effect of brand and value consciousness
Ismail, Ahmed Rageh
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 129-144
Persistent link: https://www.econbiz.de/10011613320
Saved in:
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