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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~isPartOf:"The service industries journal"
~subject:"Einzelhandel"
~subject:"Markenführung"
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Einzelhandel
Markenführung
Brand management
165
Consumer behaviour
123
Konsumentenverhalten
123
Markenimage
101
Brand image
99
Markenartikel
58
Brand
57
Beziehungsmarketing
47
Relationship marketing
47
B-to-B-Marketing
28
Business-to-business marketing
28
Markenpolitik
26
Customer satisfaction
22
Kundenzufriedenheit
22
Brand loyalty
21
Markentreue
21
Deutschland
15
Germany
15
Social Web
15
Social web
15
Dienstleistungsqualität
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Online-Marketing
13
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Internet marketing
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Retail trade
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China
11
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10
Confidence
10
Lieferantenmanagement
10
Supplier relationship management
10
Vertrauen
10
Werbewirkung
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Emotion
9
Taiwan
9
Brand attitude
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Business-to-Business-Marketing
8
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English
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Chen, Jiawen
3
Liao, Junyun
3
Anisimova, Tatiana
2
Bandyopadhyay, Argho
2
Casidy, Riza
2
Cheng, Julian Ming Sung
2
De Chernatony, Leslie
2
Dong, Xuebing
2
Foxall, Gordon R.
2
Hu, Yanghong
2
Huang, Yung-Chuan
2
James, Victoria K.
2
Ko, Eunju
2
Le, Angelina Nhat Hanh
2
Oliveira-Castro, Jorge M.
2
Safeer, Asif Ali
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Thaichon, Park
2
Abbas, Jawad
1
Abdolvand, Mohammad Ali
1
Abdul, Waheed Kareem
1
Abrar, Muhammad
1
Ahn, Jiseon
1
Akoglu, Halil Erdem
1
Aksoy, Nilsah Cavdar
1
Alam, Abdullah
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Ali, Faizan
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Aljarah, Ahmad
1
Aljuhmani, Hasan Yousef
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Alryalat, Mohammad Abdallah Ali
1
Altinay, Levent
1
Amin, Muslim
1
Andrianombonana, Haja Tiana Rakotondrainibe
1
Anselstetter, Sabine
1
Arancibia Carvajal, Sara
1
Arshad, M. Usman
1
Au, Raymond
1
Au-Yeung, Amelia Yuen Shan
1
Ayrom, Shabnam
1
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Verlag Dr. Kovač
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EBS Business School
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Asia Pacific journal of marketing and logistics
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
The service industries journal
Journal of business research : JBR
605
The journal of brand management : an international journal
563
The journal of product & brand management
386
Journal of retailing and consumer services
302
SpringerLink / Bücher
260
European journal of marketing : EJM
125
Psychology & marketing
114
Industrial marketing management : the international journal for industrial and high-tech firms
108
Journal of strategic marketing
107
International journal of hospitality management
104
Journal of marketing communications
104
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
The IUP journal of brand management : IJBRM
92
Journal of marketing
84
Journal of the Academy of Marketing Science
78
Springer eBook Collection
76
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
71
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International marketing review
61
Cogent business & management
60
Qualitative market research : an international journal
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
56
Journal of marketing research : JMR
56
Research
56
International journal of retail & distribution management
54
Journal of retailing
54
International journal of contemporary hospitality management
53
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ECONIS (ZBW)
169
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1
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10
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169
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date (oldest first)
1
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
2
Use of real-life imagery and words in luxury brand trademarks : a study of the trademark lawsuits involving the Polo/Lauren Company
Cheng, Kwang-Hwee
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014285864
Saved in:
3
The effect of Generation Z's perceptions of brand activism on brand loyalty : evidence from Vietnam
Dinh Toan Nguyen
;
Dang Ha Anh Le
;
Linh Giang Truong
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1494-1512
Persistent link: https://www.econbiz.de/10014286065
Saved in:
4
Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul
;
Kim, Sung-Eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
Saved in:
5
Understanding the antecedents and outcomes of brand community-swinging in a poly-social-media context : a perspective of channel complementarity theory
Liao, Junyun
;
Chen, Jiawen
;
Dong, Xuebing
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 506-523
Persistent link: https://www.econbiz.de/10013163348
Saved in:
6
The effect of consumer-based brand authenticity on customer satisfaction and brand loyalty
Uysal, Adem
;
Okumuş, Abdullah
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
8
,
pp. 1740-1760
Persistent link: https://www.econbiz.de/10013391127
Saved in:
7
The effect of brand experiences on brand loyalty through perceived quality and brand trust : a study on sports consumers
Akoglu, Halil Erdem
;
Özbek, Oğuz
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2130-2148
Persistent link: https://www.econbiz.de/10013552979
Saved in:
8
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
9
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
10
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
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