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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~subject:"Einzelhandel"
~subject:"Markenführung"
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Einzelhandel
Markenführung
Brand management
123
Consumer behaviour
98
Konsumentenverhalten
98
Markenimage
81
Brand image
79
Markenartikel
51
Brand
50
Beziehungsmarketing
33
Relationship marketing
33
Markenpolitik
26
B-to-B-Marketing
18
Business-to-business marketing
18
Brand loyalty
15
Markentreue
15
Deutschland
14
Germany
14
Customer satisfaction
13
Kundenzufriedenheit
13
Social Web
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Social web
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China
12
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11
Internet marketing
10
Advertising effects
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Confidence
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Vertrauen
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Werbewirkung
9
Brand attitude
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Business-to-Business-Marketing
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Designation of origin
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Herkunftsbezeichnung
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Luxury goods
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Luxusgüter
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Marketing management
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Marketingmanagement
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Advertising
7
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Chen, Jiawen
3
Liao, Junyun
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Anisimova, Tatiana
2
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2
Casidy, Riza
2
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2
Dong, Xuebing
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2
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Huang, Yung-Chuan
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Le, Angelina Nhat Hanh
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Liu, Kuo-Ning
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Safeer, Asif Ali
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Sarkar, Abhigyan
2
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2
Thaichon, Park
2
Abbas, Jawad
1
Abdolvand, Mohammad Ali
1
Abdul, Waheed Kareem
1
Abrar, Muhammad
1
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1
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1
Aljuhmani, Hasan Yousef
1
Alryalat, Mohammad Abdallah Ali
1
Andrianombonana, Haja Tiana Rakotondrainibe
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Anselstetter, Sabine
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Arshad, M. Usman
1
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1
Au-Yeung, Amelia Yuen Shan
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Bae, Byung Ryul
1
Bai, Yuli
1
Banerjee, Saikat
1
Baoku, Li
1
Basfirinci, Cigdem
1
Basu, Rituparna
1
Baumann, Chris
1
Bayram, Pelin
1
Behrendt, Karl
1
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Verlag Dr. Kovač
2
EBS Business School
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Asia Pacific journal of marketing and logistics
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
Journal of business research : JBR
586
The journal of brand management : an international journal
553
The journal of product & brand management
386
Journal of retailing and consumer services
302
SpringerLink / Bücher
260
European journal of marketing : EJM
125
Psychology & marketing
114
Industrial marketing management : the international journal for industrial and high-tech firms
107
International journal of hospitality management
104
Journal of marketing communications
104
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
87
Journal of marketing
80
Journal of the Academy of Marketing Science
78
Springer eBook Collection
76
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
71
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
65
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
International marketing review
61
Journal of advertising research
61
Qualitative market research : an international journal
59
Cogent business & management
57
Journal of global marketing
56
Journal of marketing research : JMR
56
Research
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
International journal of retail & distribution management
54
Journal of retailing
54
International journal of contemporary hospitality management
53
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ECONIS (ZBW)
126
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126
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1
Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul
;
Kim, Sung-Eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
Saved in:
2
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
3
Use of real-life imagery and words in luxury brand trademarks : a study of the trademark lawsuits involving the Polo/Lauren Company
Cheng, Kwang-Hwee
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014285864
Saved in:
4
The effect of Generation Z's perceptions of brand activism on brand loyalty : evidence from Vietnam
Dinh Toan Nguyen
;
Dang Ha Anh Le
;
Linh Giang Truong
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1494-1512
Persistent link: https://www.econbiz.de/10014286065
Saved in:
5
Understanding the antecedents and outcomes of brand community-swinging in a poly-social-media context : a perspective of channel complementarity theory
Liao, Junyun
;
Chen, Jiawen
;
Dong, Xuebing
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 506-523
Persistent link: https://www.econbiz.de/10013163348
Saved in:
6
The effect of brand experiences on brand loyalty through perceived quality and brand trust : a study on sports consumers
Akoglu, Halil Erdem
;
Özbek, Oğuz
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2130-2148
Persistent link: https://www.econbiz.de/10013552979
Saved in:
7
The effect of consumer-based brand authenticity on customer satisfaction and brand loyalty
Uysal, Adem
;
Okumuş, Abdullah
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
8
,
pp. 1740-1760
Persistent link: https://www.econbiz.de/10013391127
Saved in:
8
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
9
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
10
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
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