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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~subject:"Einzelhandel"
~subject:"Relationship marketing"
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Einzelhandel
Relationship marketing
Brand management
123
Markenführung
123
Consumer behaviour
98
Konsumentenverhalten
98
Markenimage
81
Brand image
79
Markenartikel
51
Brand
50
Beziehungsmarketing
33
Markenpolitik
26
B-to-B-Marketing
18
Business-to-business marketing
18
Brand loyalty
15
Markentreue
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Deutschland
14
Germany
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Customer satisfaction
13
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Social Web
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Social web
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China
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Luxury goods
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Luxusgüter
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Marketing management
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Marketingmanagement
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Advertising
7
Brand trust
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Asia Pacific journal of marketing and logistics
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
Journal of business research : JBR
185
Journal of retailing and consumer services
169
Industrial marketing management : the international journal for industrial and high-tech firms
162
The journal of product & brand management
106
The journal of brand management : an international journal
97
The journal of business & industrial marketing
89
SpringerLink / Bücher
49
International journal of hospitality management
46
Journal of business-to-business marketing
37
Journal of retailing
36
European journal of marketing : EJM
33
Cogent business & management
31
International journal of retail & distribution management
31
Marketing intelligence & planning
30
Psychology & marketing
30
Journal of marketing
29
International journal of internet marketing and advertising : IJIMA
28
The international review of retail, distribution and consumer research
28
Journal of promotion management : innovations in planning and applied research
26
Journal of the Academy of Marketing Science
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
Journal of strategic marketing
23
International journal of contemporary hospitality management
22
Journal of marketing management : MM
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of hospitality marketing & management
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
The journal of services marketing
18
The service industries journal
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
17
Journal of travel and tourism marketing
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
European journal of marketing
15
The journal of consumer marketing
15
Business horizons
14
European journal of operational research : EJOR
14
International journal of retail and distribution management
14
Journal of customer behaviour
14
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ECONIS (ZBW)
40
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1
Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul
;
Kim, Sung-Eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
Saved in:
2
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
3
The effect of Generation Z's perceptions of brand activism on brand loyalty : evidence from Vietnam
Dinh Toan Nguyen
;
Dang Ha Anh Le
;
Linh Giang Truong
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1494-1512
Persistent link: https://www.econbiz.de/10014286065
Saved in:
4
Understanding the antecedents and outcomes of brand community-swinging in a poly-social-media context : a perspective of channel complementarity theory
Liao, Junyun
;
Chen, Jiawen
;
Dong, Xuebing
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 506-523
Persistent link: https://www.econbiz.de/10013163348
Saved in:
5
The effect of brand experiences on brand loyalty through perceived quality and brand trust : a study on sports consumers
Akoglu, Halil Erdem
;
Özbek, Oğuz
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2130-2148
Persistent link: https://www.econbiz.de/10013552979
Saved in:
6
The effect of consumer-based brand authenticity on customer satisfaction and brand loyalty
Uysal, Adem
;
Okumuş, Abdullah
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
8
,
pp. 1740-1760
Persistent link: https://www.econbiz.de/10013391127
Saved in:
7
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
8
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
9
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
10
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
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