//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~subject:"Einzelhandel"
~subject:"Vertrauen"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marke"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Einzelhandel
Vertrauen
Brand management
122
Markenführung
122
Consumer behaviour
98
Konsumentenverhalten
98
Markenimage
80
Brand image
78
Markenartikel
50
Brand
49
Beziehungsmarketing
33
Relationship marketing
33
Markenpolitik
26
B-to-B-Marketing
18
Business-to-business marketing
18
Brand loyalty
15
Markentreue
15
Deutschland
14
Germany
14
Customer satisfaction
13
Kundenzufriedenheit
13
Social Web
13
Social web
13
China
11
Online-Marketing
11
Internet marketing
10
Advertising effects
9
Confidence
9
Werbewirkung
9
Brand attitude
8
Business-to-Business-Marketing
8
Designation of origin
8
Herkunftsbezeichnung
8
Luxury goods
8
Luxusgüter
8
Marketing management
8
Marketingmanagement
8
Retail trade
8
Advertising
7
Brand trust
7
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
16
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
16
Aufsatz in Zeitschrift
16
Hochschulschrift
1
Thesis
1
Language
All
English
16
German
1
Author
All
Dwivedi, Abhishek
2
Ahmad, Bilal
1
Akhtar, Nadeem
1
Akoglu, Halil Erdem
1
Au-Yeung, Amelia Yuen Shan
1
Bae, Byung Ryul
1
Cadeaux, Jack
1
Cai, Shaohan
1
Chang, En Chi
1
Dai, Wenbin
1
Das, Gopal
1
Datta, Biplab
1
Goyal, Tanu M.
1
Guin, Kalyan Kumar
1
Hatton-Jones, Siobhan
1
Jia, Flora Fang
1
Johnson, Lester W.
1
Kim, Sung-Eun
1
Launspach, Julia
1
Leckie, Civilai
1
Lu, Jessica
1
Mantrala, Murali K.
1
Merrilees, Bill
1
Misra, Richa
1
Mukherjee, Arpita
1
Pascoe, Michael
1
Paylan, Mehmet Ali
1
Reich, Allen Z.
1
Satija, Divya
1
Semiz, Buket Bora
1
Shukla, Mahima
1
Singh, Deepak
1
Tan, Lay Peng
1
Teah, Min
1
Waheed, Abdul
1
Winzar, Hume
1
Wright, Owen
1
Yang, Zhilin
1
Yuan, Jingbo
1
Zou, Shaoming
1
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
Journal of retailing and consumer services
102
Journal of business research : JBR
48
Journal of retailing
31
Industrial marketing management : the international journal for industrial and high-tech firms
30
International journal of retail & distribution management
29
The international review of retail, distribution and consumer research
29
The journal of product & brand management
28
The journal of brand management : an international journal
25
SpringerLink / Bücher
17
European journal of marketing : EJM
13
European journal of operational research : EJOR
13
Journal of business-to-business marketing
13
International journal of hospitality management
11
Springer Proceedings in Business and Economics
11
The journal of business & industrial marketing
11
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
10
Cogent business & management
9
Journal of marketing management : MM
9
International journal of electronic marketing and retailing : IJEMR
8
International journal of retail and distribution management
8
Marketing intelligence & planning
8
Transportation research / E : an international journal
8
Innovatives Markenmanagement
7
International journal of production economics
7
Journal of food products marketing
7
Marketing letters : a journal of research in marketing
7
Australasian marketing journal
6
International marketing review
6
Journal of fashion marketing and management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of hospitality marketing & management
6
Journal of international consumer marketing
6
Marketing : ZFP ; journal of research and management
6
Psychology & marketing
6
The journal of consumer marketing
6
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
Economic research
5
Gabler Edition Wissenschaft
5
International journal of business excellence
5
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
11
-
17
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
11
The performance implications of perceptual differences of dependence in marketing channels : the mediating role of trust
Yang, Zhilin
;
Jia, Flora Fang
;
Cai, Shaohan
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 344-364
Persistent link: https://www.econbiz.de/10010384998
Saved in:
12
Management der Preisoptik zur Markenprofilierung des Einzelhandels : eine komparative Wirkungsanalyse von Preisnachlässen und Zugaben bei langlebigen Konsumgütern
Launspach, Julia
-
2014
Persistent link: https://www.econbiz.de/10013430917
Saved in:
13
Brand-extension feedback effects : an Asian branding perspective
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
2
,
pp. 321-340
Persistent link: https://www.econbiz.de/10009752326
Saved in:
14
Are Indian consumers brand conscious? : insights for global retailers
Mukherjee, Arpita
;
Satija, Divya
;
Goyal, Tanu M.
; …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
3
,
pp. 482-499
Persistent link: https://www.econbiz.de/10009577066
Saved in:
15
Intra-category competition, entry probability, and private label share : evidence from organic food retailing in Australia
Tan, Lay Peng
;
Cadeaux, Jack
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
3
,
pp. 414-432
Persistent link: https://www.econbiz.de/10009577076
Saved in:
16
Impact of retailer personality on consumer-based retailer equity : an empirical study of retail brands
Das, Gopal
;
Datta, Biplab
;
Guin, Kalyan Kumar
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
4
,
pp. 619-639
Persistent link: https://www.econbiz.de/10009659851
Saved in:
17
Development of retailers' own label products in Taiwan
Au-Yeung, Amelia Yuen Shan
;
Lu, Jessica
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
4
,
pp. 540-554
Persistent link: https://www.econbiz.de/10003905851
Saved in:
First
Prev
1
2
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->