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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Brand image"
~subject:"Emotion"
~type:"article"
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Search: subject_exact:"Consumer behaviour"
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Brand image
Emotion
Consumer behaviour
678
Konsumentenverhalten
678
Einzelhandel
127
Retail trade
127
Beziehungsmarketing
122
Relationship marketing
122
Brand management
112
Markenführung
112
Markenimage
112
Online retailing
93
Online-Handel
93
Customer satisfaction
77
Kundenzufriedenheit
77
Brand
59
Markenartikel
59
China
54
E-commerce
47
Electronic Commerce
46
Dienstleistungsqualität
45
Service quality
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Internet marketing
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Online-Marketing
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Food retailing
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Lebensmitteleinzelhandel
37
Social Web
36
Social web
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Advertising effects
32
Innovation adoption
32
Innovationsakzeptanz
32
Werbewirkung
32
Confidence
31
Vertrauen
31
Designation of origin
30
Herkunftsbezeichnung
30
Fashion
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Viral marketing
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Chen, Jiawen
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Liao, Junyun
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Ahn, Jiseon
2
Bandyopadhyay, Argho
2
Cham Tat Huei
2
Cheng, Julian Ming Sung
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Dong, Xuebing
2
Gorostidi-Martinez, Haritz
2
Hu, Yanghong
2
Huang, Stephen Chi-Tsun
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Le, Angelina Nhat Hanh
2
Liu, Matthew Tingchi
2
Malhotra, Gunjan
2
Mathur, Manisha
2
Park, Hyun Hee
2
Phau, Ian
2
Safeer, Asif Ali
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Tang, Felix
2
Xu, Weimin
2
Zhao, Xiaokang
2
Zúñiga, Miguel Ángel
2
Abbas, Jawad
1
Abdelaziz, Yasser
1
Abdolvand, Mohammad Ali
1
Abdul, Waheed Kareem
1
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Andrianombonana, Haja Tiana Rakotondrainibe
1
Arancibia Carvajal, Sara
1
Arnaout, Jean-Paul
1
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1
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Asia Pacific journal of marketing and logistics
The international review of retail, distribution and consumer research
Journal of business research : JBR
501
Journal of retailing and consumer services
339
The journal of product & brand management
251
The journal of brand management : an international journal
227
Psychology & marketing
152
International journal of hospitality management
134
European journal of marketing : EJM
100
Journal of marketing communications
89
Journal of consumer research : JCR ; an interdisciplinary bimonthly
82
Journal of international consumer marketing
79
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
76
International journal of consumer studies
74
Journal of travel and tourism marketing
71
The journal of consumer marketing
69
Marketing letters : a journal of research in marketing
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Tourism management : research, policies, practice
63
Marketing intelligence & planning
62
International marketing review
59
Journal of strategic marketing
59
Cogent business & management
57
International journal of advertising : the review of marketing communications
57
Journal of hospitality marketing & management
56
Journal of global marketing
55
Journal of marketing research : JMR
55
Journal of fashion marketing and management
54
Journal of marketing
53
Journal of promotion management : innovations in planning and applied research
53
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
53
Journal of marketing management : MM
52
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
European journal of marketing
49
Journal of the Academy of Marketing Science
49
International journal of contemporary hospitality management
47
International journal of internet marketing and advertising : IJIMA
45
Journal of Islamic marketing
45
Journal of business ethics : JOBE
45
Journal of promotion management : JPM
45
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
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ECONIS (ZBW)
137
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1
Smart shopper feelings in the case of store brands : the role of human capital as a key antecedent and the implications for store loyalty
Collins, Alan M.
;
Maglaras, George
- In:
The international review of retail, distribution and …
34
(
2024
)
1
,
pp. 52-72
Persistent link: https://www.econbiz.de/10014558992
Saved in:
2
Happy to see you : the positive effects of in-store service encounters on the satisfaction of older consumers
Berg, Hanna
;
Liljedal, Karina T.
;
Söderlund, Magnus
; …
- In:
The international review of retail, distribution and …
33
(
2023
)
5
,
pp. 479-493
Persistent link: https://www.econbiz.de/10014558954
Saved in:
3
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
4
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
5
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
6
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
7
Individual characteristics linking cognitive, affective and conative mechanisms among vegetarian restaurant customers
Ahn, Jiseon
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 374-389
Persistent link: https://www.econbiz.de/10014486747
Saved in:
8
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
9
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
10
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
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