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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Brand management"
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Search: subject:"Cultural identity"
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Brand management
Cultural identity
33
Kulturelle Identität
32
Consumer behaviour
14
Konsumentenverhalten
14
National culture
11
Nationalkultur
11
Holiday behaviour
10
Urlaubsverhalten
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Abrar, Muhammad
1
Bauer, Florian
1
Bobovnicky, Artur
1
Chen, Yun
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Ha-Brookshire, Jung E.
1
Kumar, Nilesh
1
Matzler, Kurt
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Asia Pacific journal of marketing and logistics
Tourism management : research, policies, practice
Journal of business research : JBR
14
The journal of brand management : an international journal
8
International marketing review
5
Journal of international consumer marketing
5
Journal of international marketing
4
European journal of marketing : EJM
3
Journal of marketing management : MM
3
Brand management in emerging markets : theories and practice
2
Business history
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of global marketing
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Journal of promotion management : JPM
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia-Pacific journal of business administration
1
Aspekte internationaler und interkultureller Umfragen
1
Best practices in international marketing
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Brands : interdisciplinary perspectives
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Brands and brand management : contemporary research perspectives
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Critical explorations
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Critical perspectives on business and management
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Cross cultural management : an international journal
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EBL-Schweitzer
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Ebrary online
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European business review : EBR ; the official journal of the International Management Centres, Europe
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European journal of international management : EJIM
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Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
1
Framing the global book series
1
Global business & economics review
1
Handbook of research on ethnic and intra-cultural marketing
1
Handbook of research on international advertising
1
Handbook on cross-cultural marketing
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Handel und Internationales Marketing / Retailing and International Marketing
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International business review : the official journal of the European International Business Academy
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International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the quarterly review of marketing communications
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International journal of business and globalisation : IJBG
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International review on public and non-profit marketing
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Internationalisierung von Dienstleistungen : Forum Dienstleistungsmanagement
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Impact of perceived brand localness and globalness on brand authenticity to predict brand attitude : a cross-cultural Asian perspective
Safeer, Asif Ali
;
Chen, Yun
;
Abrar, Muhammad
;
Kumar, Nilesh
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
7
,
pp. 1524-1543
Persistent link: https://www.econbiz.de/10013391109
Saved in:
2
Brand personality and culture : the role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions
Matzler, Kurt
;
Strobl, Andreas
;
Sauer, Nicola E.
; …
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 507-520
Persistent link: https://www.econbiz.de/10011419295
Saved in:
3
The impact of cultural authenticity on brand uniqueness and willingness to try : the case of Chinese brands and US consumers
Southworth, Sarah
;
Ha-Brookshire, Jung E.
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 724-742
Persistent link: https://www.econbiz.de/10011622799
Saved in:
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