Brand personality and culture : the role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions
Kurt Matzler, Andreas Strobl, Nicola Stokburger-Sauer, Artur Bobovnicky, Florian Bauer
| Year of publication: |
February 2016
|
|---|---|
| Authors: | Matzler, Kurt ; Strobl, Andreas ; Sauer, Nicola E. ; Bobovnicky, Artur ; Bauer, Florian |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 52.2016, p. 507-520
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| Subject: | Nation brand personality | Brand-self congruity | National culture | Visit intentions | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Nationalkultur | Kulturelle Identität | Cultural identity | Urlaubsverhalten | Holiday behaviour | Markenführung | Brand management | Persönlichkeitspsychologie | Personality psychology | Kulturgüter | Cultural heritage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2015.07.017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011419295