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~isPartOf:"Asia Pacific journal of marketing and logistics"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"mul"
~person:"Gierl, Heribert"
~subject:"Consumer behaviour"
~subject:"Entwicklungsländer"
~subject:"Monetary policy"
~subject:"Product quality"
~subject:"Volatility"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
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Consumer behaviour
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Gierl, Heribert
Liu, Matthew Tingchi
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Thaichon, Park
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Asia Pacific journal of marketing and logistics
Marketing : ZFP ; journal of research and management
17
Jahrbuch der Absatz- und Verbrauchsforschung
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
Der Markt : international journal of marketing
5
Journal of business economics : JBE
5
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
5
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Journal of business research : JBR
3
Marketing : journal of research and management
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Review of managerial science
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Transfer : Zeitschrift für Kommunikation und Markenmanagement
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International journal of marketing : IJM ; formerly Der Markt
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business ethics : JBE
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Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
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The international review of retail, distribution and consumer research
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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Yearbook of marketing and consumer research
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ECONIS (ZBW)
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The effects of positive and negative ad-evoked associations on brand attitude
Praxmarer-Carus, Sandra
;
Gierl, Heribert
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
4
,
pp. 507-520
Persistent link: https://www.econbiz.de/10003905840
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