The effects of positive and negative ad-evoked associations on brand attitude
Year of publication: |
2009
|
---|---|
Authors: | Praxmarer-Carus, Sandra ; Gierl, Heribert |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 21.2009, 4, p. 507-520
|
Subject: | Markenartikel | Brand | Fotoapparat | Photographic camera | Wein | Wine | Kaffee | Coffee | Werbewirkung | Advertising effects | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Deutschland | Germany |
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