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~isPartOf:"Asia Pacific journal of marketing and logistics"
~language:"eng"
~language:"ukr"
~person:"Pornpitakpan, Chanthika"
~subject:"Consumer behaviour"
~subject:"Monetary policy"
~type_genre:"Article in journal"
~type_genre:"Statistics"
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Consumer behaviour
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Advertising effects
2
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Pornpitakpan, Chanthika
Liu, Matthew Tingchi
6
Bruwer, Johan
5
Thaichon, Park
5
Cheng, Julian Ming Sung
4
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4
Chu, Rongwei
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3
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3
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2
Amenuvor, Fortune Edem
2
Arli, Denni
2
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Asia Pacific journal of marketing and logistics
Australasian marketing journal
3
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1
Effects of perceived product similarity and ad claims on brand responses in comparative advertising
Pornpitakpan, Chanthika
;
Yuan, Yizhou
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
4
,
pp. 535-558
Persistent link: https://www.econbiz.de/10011456449
Saved in:
2
The effect of message appeals and unrealistic optimism on purchase intentions : the case of heart-disease prevention pills
Pornpitakpan, Chanthika
;
Green, Robert T.
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
3
,
pp. 372-396
Persistent link: https://www.econbiz.de/10008701736
Saved in:
3
The effect of option choice reversibility on product option choices and regrets
Pornpitakpan, Chanthika
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
4
,
pp. 545-553
Persistent link: https://www.econbiz.de/10008738299
Saved in:
4
Cross-cultural generalization of the effect of option choice framing on product option choices
Pornpitakpan, Chanthika
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
3
,
pp. 342-354
Persistent link: https://www.econbiz.de/10003883513
Saved in:
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