Cross-cultural generalization of the effect of option choice framing on product option choices
Year of publication: |
2009
|
---|---|
Authors: | Pornpitakpan, Chanthika |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 21.2009, 3, p. 342-354
|
Subject: | Produktdifferenzierung | Product differentiation | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision |
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