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~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Abril Barrie, Carmen"
~person:"Bruwer, Johan"
~person:"Homburg, Christian"
~person:"Sheth, Jagdish N."
~subject:"Consumer behaviour"
~subject:"Innovation"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
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Marktsegmentierung
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Asia Pacific journal of marketing and logistics
International journal of wine business research : IJWBR
2
Journal of the Academy of Marketing Science
2
European journal of management and business economics : EJM&BE
1
Harvard-Business-Manager : das Wissen der Besten
1
Innovation: organization & management : IOM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of macromarketing
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Journal of marketing
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Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing theory and practice
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Journal of marketing theory and practice : JMTP
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Marketing : ZFP ; journal of research and management
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Marketing theory
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The international review of retail, distribution and consumer research
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Domain-specific market segmentation : a wine-related lifestyle (WRL) approach
Bruwer, Johan
;
Roediger, Brigitte
;
Herbst, Frikkie
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 4-26
Persistent link: https://www.econbiz.de/10011613289
Saved in:
2
The underlying motivations of Chinese wine consumer behaviour
Somogyi, Simon
;
Li, Elton
;
Johnson, Trent
;
Bruwer, Johan
; …
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
4
,
pp. 473-485
Persistent link: https://www.econbiz.de/10009382070
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