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~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Alryalat, Mohammad Abdallah Ali"
~person:"Chan, Nga Cheng"
~person:"Sarkar, Abhigyan"
~subject:"Markenführung"
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Markenführung
Brand image
4
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenimage
4
Beziehungsmarketing
3
Relationship marketing
3
Brand
2
Markenartikel
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Advergame experiences
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Brand origin misperception
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Alryalat, Mohammad Abdallah Ali
Chan, Nga Cheng
Sarkar, Abhigyan
Chen, Jiawen
3
Liao, Junyun
3
Anisimova, Tatiana
2
Bandyopadhyay, Argho
2
Casidy, Riza
2
Cheng, Julian Ming Sung
2
Dong, Xuebing
2
Hu, Yanghong
2
Ko, Eunju
2
Le, Angelina Nhat Hanh
2
Safeer, Asif Ali
2
Sarkar, Juhi Gahlot
2
Abbas, Jawad
1
Abdolvand, Mohammad Ali
1
Abdul, Waheed Kareem
1
Abrar, Muhammad
1
Akoglu, Halil Erdem
1
Alam, Abdullah
1
Andrianombonana, Haja Tiana Rakotondrainibe
1
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Arshad, M. Usman
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Au, Raymond
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Cham Tat Huei
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Chang, En Chi
1
Chang, Man Kit
1
Chen, Yun
1
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Asia Pacific journal of marketing and logistics
The marketing review
3
Qualitative market research : an international journal
2
Society and business review
2
The journal of product & brand management
2
Young consumers : insight and ideas for responsible marketers
2
European journal of marketing
1
International journal of hospitality management
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of customer behaviour
1
Journal of fashion marketing and management
1
Journal of marketing for higher education
1
Marketing intelligence & planning
1
The journal of brand management : an international journal
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ECONIS (ZBW)
4
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1
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
2
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
3
Does effects of brand origin misperception jeopardize brand equity?
Tseng, Ting-Hsiang
;
Chan, Nga Cheng
;
Liu, Matthew Tingchi
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 209-226
Persistent link: https://www.econbiz.de/10012798118
Saved in:
4
Devoted to you my love : brand devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
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