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~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Bandyopadhyay, Argho"
~person:"Cheah, Isaac"
~person:"Cui, Charles Chi"
~subject:"Konsumentenverhalten"
~subject:"Volatility"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Handbuch"
~type_genre:"Konferenzbeitrag"
~type_genre:"Systematic review"
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Konsumentenverhalten
Volatility
Consumer behaviour
7
Beziehungsmarketing
2
Brand management
2
Markenführung
2
Relationship marketing
2
Advertising
1
Advertising effects
1
Altruism
1
Altruismus
1
Behaviour
1
Brand equity
1
Brand image
1
Charity
1
China
1
China market
1
Cognition
1
Cognitive flexibility
1
Complex product category
1
Consumer credit
1
Consumer culture
1
Consumer resistance to innovation
1
Consumer vulnerability
1
Consumer xenocentrism
1
Consumer-based brand equity
1
Consumer-brand relationship
1
Cool Japan
1
Country-of-origin
1
Credit card
1
Cross-over effect
1
Cultural identity
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Customer loyalty
1
Debt
1
Designation of origin
1
Dienstleistungsqualität
1
Donation behaviour
1
Emotion
1
Ethnocentrism
1
Fundraising
1
Herkunftsbezeichnung
1
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Bibliographie enthalten
Conference paper
Handbuch
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Systematic review
Aufsatz in Zeitschrift
7
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English
7
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Bandyopadhyay, Argho
Cheah, Isaac
Cui, Charles Chi
Liu, Matthew Tingchi
6
Bruwer, Johan
5
Thaichon, Park
5
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
Chu, Rongwei
4
Ko, Eunju
4
Pornpitakpan, Chanthika
4
Ahn, Jiseon
3
Anisimova, Tatiana
3
Chen, Jiawen
3
Cho, Heetae
3
Fam, Kim Shyan
3
Jebarajakirthy, Charles
3
Kaynak, Erdener
3
Liao, Junyun
3
Olsen, Svein O.
3
Septianto, Felix
3
Tjiptono, Fandy
3
Abdul, Waheed Kareem
2
Amenuvor, Fortune Edem
2
Arli, Denni
2
Bai, Xuesong
2
Boateng, Henry
2
Casidy, Riza
2
Chao, Chih-Wei
2
Chatterjee, Ravi
2
Chen, Tser-yieth
2
Chow, Clement S. F.
2
Di Benedetto, C. Anthony
2
Dong, Xuebing
2
Dwivedi, Abhishek
2
Farzana Quoquab
2
Gao, Lingling
2
Gao, Zhihong
2
Gorostidi-Martinez, Haritz
2
Gupta, Nitin
2
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
4
Journal of retailing and consumer services
4
Marketing intelligence & planning
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Journal of promotion management : JPM
2
Psychology & marketing
2
Australasian marketing journal
1
European journal of marketing : EJM
1
International journal of bank marketing
1
Journal of fashion marketing and management
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Strategic change
1
The international review of retail, distribution and consumer research
1
The marketing review
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ECONIS (ZBW)
7
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1
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7
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7
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date (oldest first)
1
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
2
Revisiting "Cool Japan" in country-of-origin research : a commentary and future research directions
Miyamoto, Junji
;
Shimizu, Akira
;
Hayashi, Junya
;
Cheah, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2251-2265
Persistent link: https://www.econbiz.de/10014430225
Saved in:
3
The effect of consumer resistance to innovation on innovation adoption : the moderating role of customer loyalty
Sun, Yang
;
Ding, Wenmei
;
Weng, Chen
;
Cheah, Isaac
;
Cai, …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
9
,
pp. 1849-1863
Persistent link: https://www.econbiz.de/10013391140
Saved in:
4
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
5
Consumer xenocentrism in China : an exploratory study
Mueller, Rene Dentiste
;
Wang, George Xun
;
Liu, Guoli
; …
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011529270
Saved in:
6
Consumer susceptibility to credit card misuse and indebtedness
Awanis, Sandra
;
Cui, Charles Chi
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 408-429
Persistent link: https://www.econbiz.de/10010384990
Saved in:
7
Moderating role of religious beliefs on attitudes towards charities and motivation to donate
Teah, Min
;
Lwin, Michael
;
Cheah, Isaac
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
5
,
pp. 738-760
Persistent link: https://www.econbiz.de/10010462611
Saved in:
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