Revisiting "Cool Japan" in country-of-origin research : a commentary and future research directions
Year of publication: |
2023
|
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Authors: | Miyamoto, Junji ; Shimizu, Akira ; Hayashi, Junya ; Cheah, Isaac |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 9, p. 2251-2265
|
Subject: | Cool Japan | Country-of-origin | Japan | Nation branding | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin |
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