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~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Bruwer, Johan"
~subject:"Brand image"
~subject:"Brand"
~subject:"Konsumentenverhalten"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Fallstudie"
~type_genre:"Marktinformation"
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5
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2
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Bruwer, Johan
Liu, Matthew Tingchi
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Asia Pacific journal of marketing and logistics
International journal of wine business research : IJWBR
4
Journal of retailing and consumer services
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
International journal of hospitality management
2
The international review of retail, distribution and consumer research
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of contemporary hospitality management
1
International journal of event and festival management
1
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Journal of international food & agribusiness marketing : JIFAM
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1
Domain-specific market segmentation : a wine-related lifestyle (WRL) approach
Bruwer, Johan
;
Roediger, Brigitte
;
Herbst, Frikkie
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 4-26
Persistent link: https://www.econbiz.de/10011613289
Saved in:
2
Marketing implications from a behaviourism perspective of consumption dynamics and socio-demographics of wine consumers
Bruwer, Johan
;
McCutcheon, Emily
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
3
,
pp. 519-537
Persistent link: https://www.econbiz.de/10011739459
Saved in:
3
U.S. wine consumer preferences for bottle characteristics, back label extrinsic cues and wine composition : a conjoint analysis
Kelley, Kathleen
;
Hyde, Jeffrey
;
Bruwer, Johan
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
4
,
pp. 516-534
Persistent link: https://www.econbiz.de/10011456442
Saved in:
4
Perceived risk, risk-reduction strategies (RRS) and consumption occasions : roles in the wine consumer's purchase decision
Bruwer, Johan
;
Fong, Miranda
;
Saliba, Anthony
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
3
,
pp. 369-390
Persistent link: https://www.econbiz.de/10009776159
Saved in:
5
The underlying motivations of Chinese wine consumer behaviour
Somogyi, Simon
;
Li, Elton
;
Johnson, Trent
;
Bruwer, Johan
; …
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
4
,
pp. 473-485
Persistent link: https://www.econbiz.de/10009382070
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