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~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Chatterjee, Ravi"
~person:"Cheng, Julian Ming Sung"
~person:"Ko, Eunju"
~subject:"Brand image"
~subject:"Brand"
~subject:"Consumption behavior"
~subject:"Konsumentenverhalten"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Fallstudie"
~type_genre:"Marktinformation"
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Search: subject_exact:"Consumer Behaviour"
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| 13 applied filters
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Brand image
Brand
Consumption behavior
Konsumentenverhalten
Service quality
Consumer behaviour
10
Brand management
4
Markenführung
4
Fashion
3
Markenimage
3
Mode
3
Luxury goods
2
Luxusgüter
2
Online retailing
2
Online-Handel
2
Personality psychology
2
Persönlichkeitspsychologie
2
Psychological ownership theory
2
Attitude
1
Bekleidungsindustrie
1
Beziehungsmarketing
1
Brand attitude
1
Brand collaboration
1
Brand extension
1
Brand preference
1
COVID-19
1
Clothing industry
1
Collaboration product attributes
1
Computerspiel
1
Consumer animosity
1
Consumer ethnocentrism
1
Consumer happiness
1
Consumption value
1
Coronavirus
1
Corporate rebranding
1
Customer equity
1
Customer value
1
Designation of origin
1
Digital fashion
1
Digital platform
1
Digitale Plattform
1
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7
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Article
10
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Article in journal
Article
Fallstudie
Marktinformation
Aufsatz in Zeitschrift
10
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English
10
Author
All
Chatterjee, Ravi
Cheng, Julian Ming Sung
Ko, Eunju
Liu, Matthew Tingchi
6
Bruwer, Johan
5
Thaichon, Park
5
Chiu, Weisheng
4
Chu, Rongwei
4
Pornpitakpan, Chanthika
4
Ahn, Jiseon
3
Anisimova, Tatiana
3
Cheah, Isaac
3
Chen, Jiawen
3
Cho, Heetae
3
Fam, Kim Shyan
3
Jebarajakirthy, Charles
3
Kaynak, Erdener
3
Liao, Junyun
3
Olsen, Svein O.
3
Septianto, Felix
3
Tjiptono, Fandy
3
Abdul, Waheed Kareem
2
Amenuvor, Fortune Edem
2
Arli, Denni
2
Bai, Xuesong
2
Bandyopadhyay, Argho
2
Boateng, Henry
2
Casidy, Riza
2
Chao, Chih-Wei
2
Chen, Tser-yieth
2
Chow, Clement S. F.
2
Cui, Charles Chi
2
Di Benedetto, C. Anthony
2
Dong, Xuebing
2
Dwivedi, Abhishek
2
Farzana Quoquab
2
Gao, Lingling
2
Gao, Zhihong
2
Gorostidi-Martinez, Haritz
2
Gupta, Nitin
2
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Published in...
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
22
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
International journal of advertising : the quarterly review of marketing communications
4
International journal of advertising : the review of marketing communications
4
Journal of retailing and consumer services
3
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Cleaner and responsible consumption
1
Cross-cultural buyer behavior
1
European journal of marketing
1
International journal of Indian culture and business management : IJICBM
1
International journal of consumer studies
1
International journal of emerging markets
1
International marketing review
1
Journal of consumer behaviour
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of strategic marketing
1
Psychology & marketing
1
The journal of product & brand management
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Thunderbird international business review
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
10
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1
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10
of
10
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articles prioritized
date (newest first)
date (oldest first)
1
Eating halal : a serial mediation model for the effect of religiosity on the intention to purchase halal-certified food
Loussaief, Aida
;
Ying-Chao Lin, Julia
;
Dang Huu Phuc
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 167-184
Persistent link: https://www.econbiz.de/10014486675
Saved in:
2
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
3
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
4
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
5
Battle between psychological ownership and consumer animosity to influence consumers' buying behavior : a moderated mediation model
Mishra, Sita
;
Saxena, Garima
;
Chatterjee, Ravi
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 944-961
Persistent link: https://www.econbiz.de/10014285923
Saved in:
6
Ecological consciousness and sustainable purchase behavior : the mediating role of psychological ownership
Mishra, Sita
;
Malhotra, Gunjan
;
Chatterjee, Ravi
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 414-431
Persistent link: https://www.econbiz.de/10013553063
Saved in:
7
Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
8
Corporate rebranding and brand preference : brand name attitude and product expertise as moderators
Le, Angelina Nhat Hanh
;
Cheng, Julian Ming Sung
; …
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
6
,
pp. 602-620
Persistent link: https://www.econbiz.de/10010495832
Saved in:
9
Brand extension : using parent brand personality as leverage
Le, Angelina Nhat Hanh
;
Cheng, Julian Ming Sung
;
Lee, …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
4
,
pp. 599-618
Persistent link: https://www.econbiz.de/10009659854
Saved in:
10
Why do customers utilize the internet as a retailing platform? : a view from consumer perceived value
Cheng, Julian Ming Sung
;
Wang, Edward Shih-tse
;
Lin, …
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
1
,
pp. 144-160
Persistent link: https://www.econbiz.de/10003821163
Saved in:
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