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~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Chatterjee, Ravi"
~person:"Pornpitakpan, Chanthika"
~subject:"Brand image"
~subject:"Brand"
~subject:"Konsumentenverhalten"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Fallstudie"
~type_genre:"Marktinformation"
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Brand image
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Service quality
Consumer behaviour
6
Advertising effects
2
Personality psychology
2
Persönlichkeitspsychologie
2
Psychological ownership theory
2
Singapore
2
Singapur
2
Werbewirkung
2
Ad claims
1
Advertising
1
Brand management
1
Category substitution
1
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1
Consumer animosity
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Chatterjee, Ravi
Pornpitakpan, Chanthika
Liu, Matthew Tingchi
6
Bruwer, Johan
5
Thaichon, Park
5
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
Chu, Rongwei
4
Ko, Eunju
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Ahn, Jiseon
3
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Chen, Jiawen
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Jebarajakirthy, Charles
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3
Liao, Junyun
3
Olsen, Svein O.
3
Septianto, Felix
3
Tjiptono, Fandy
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Abdul, Waheed Kareem
2
Amenuvor, Fortune Edem
2
Arli, Denni
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Bai, Xuesong
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Casidy, Riza
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2
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Asia Pacific journal of marketing and logistics
Australasian marketing journal
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Cleaner and responsible consumption
1
International journal of Indian culture and business management : IJICBM
1
International journal of emerging markets
1
Journal of consumer behaviour
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Journal of global marketing
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Journal of strategic marketing
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ECONIS (ZBW)
6
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1
Battle between psychological ownership and consumer animosity to influence consumers' buying behavior : a moderated mediation model
Mishra, Sita
;
Saxena, Garima
;
Chatterjee, Ravi
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 944-961
Persistent link: https://www.econbiz.de/10014285923
Saved in:
2
Ecological consciousness and sustainable purchase behavior : the mediating role of psychological ownership
Mishra, Sita
;
Malhotra, Gunjan
;
Chatterjee, Ravi
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 414-431
Persistent link: https://www.econbiz.de/10013553063
Saved in:
3
Effects of perceived product similarity and ad claims on brand responses in comparative advertising
Pornpitakpan, Chanthika
;
Yuan, Yizhou
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
4
,
pp. 535-558
Persistent link: https://www.econbiz.de/10011456449
Saved in:
4
The effect of message appeals and unrealistic optimism on purchase intentions : the case of heart-disease prevention pills
Pornpitakpan, Chanthika
;
Green, Robert T.
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
3
,
pp. 372-396
Persistent link: https://www.econbiz.de/10008701736
Saved in:
5
The effect of option choice reversibility on product option choices and regrets
Pornpitakpan, Chanthika
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
4
,
pp. 545-553
Persistent link: https://www.econbiz.de/10008738299
Saved in:
6
Cross-cultural generalization of the effect of option choice framing on product option choices
Pornpitakpan, Chanthika
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
3
,
pp. 342-354
Persistent link: https://www.econbiz.de/10003883513
Saved in:
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