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~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Chen, Tingzhen"
~person:"Praxmarer-Carus, Sandra"
~subject:"Chinese wine market"
~subject:"Consumer behaviour"
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Chinese wine market
Consumer behaviour
Konsumentenverhalten
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Wein
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Wine
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Advertising effects
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Brand
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China
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Coffee
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Deutschland
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Fotoapparat
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Germany
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Market segmentation
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Chen, Tingzhen
Praxmarer-Carus, Sandra
Bruwer, Johan
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Fong, Miranda
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Gierl, Heribert
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Guo, Shu
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Hyde, Jeffrey
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Johnson, Trent
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Le Nguyen Hau
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Li, Elton
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Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
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The Chinese wine market : a market segmentation study
Liu, Hong Bo
;
McCarthy, Breda
;
Chen, Tingzhen
;
Guo, Shu
; …
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 450-471
Persistent link: https://www.econbiz.de/10010384985
Saved in:
2
The effects of positive and negative ad-evoked associations on brand attitude
Praxmarer-Carus, Sandra
;
Gierl, Heribert
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
4
,
pp. 507-520
Persistent link: https://www.econbiz.de/10003905840
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