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~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Dwivedi, Yogesh Kumar"
~person:"Lee, Jungwon"
~subject:"Online-Marketing"
~subject:"Relationship marketing"
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Online-Marketing
Relationship marketing
Internet marketing
3
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2
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Dwivedi, Yogesh Kumar
Lee, Jungwon
Park, Cheol
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
5
Journal of retailing and consumer services
4
The marketing review
4
International journal of Indian culture and business management
2
SpringerBriefs in Business
2
Advances in theory and practice of emerging markets
1
Business/Economics
1
Chandos social media series
1
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of business information systems : IJBIS
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Management decision
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Psychology & marketing
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Springer briefs in business
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SpringerLink / Bücher
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Technological forecasting & social change : an international journal
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Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
2
Customer engagement on social media, brand equity and financial performance : a comparison of the US and Korea
Lee, Jungwon
;
Park, Cheol
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 454-474
Persistent link: https://www.econbiz.de/10013163344
Saved in:
3
The effect of consumer group breadth and depth on movie sales : the mediating effect of eWOM-to-viewing ratio
Lee, Jungwon
;
Lee, Yunhye
;
Park, Cheol
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
4
,
pp. 707-738
Persistent link: https://www.econbiz.de/10013163378
Saved in:
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