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~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Fam, Kim Shyan"
~subject:"Brand image"
~subject:"Innovation adoption"
~subject:"Konsumentenverhalten"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Fallstudie"
~type_genre:"Marktinformation"
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Brand image
Innovation adoption
Konsumentenverhalten
Service quality
Consumer behaviour
3
Sales promotion
2
Verkaufsförderung
2
Advertising effects
1
Asia
1
Asien
1
China
1
Consumer perceptions
1
Equity sensitivity
1
Fernsehwerbung
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Fam, Kim Shyan
Liu, Matthew Tingchi
6
Bruwer, Johan
5
Thaichon, Park
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4
Chiu, Weisheng
4
Chu, Rongwei
4
Ko, Eunju
4
Pornpitakpan, Chanthika
4
Ahn, Jiseon
3
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Chow, Clement S. F.
2
Cui, Charles Chi
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Di Benedetto, C. Anthony
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Dong, Xuebing
2
Dwivedi, Abhishek
2
Farzana Quoquab
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Gao, Lingling
2
Gao, Zhihong
2
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Asia Pacific journal of marketing and logistics
Journal of Islamic marketing : JIMA
2
Journal of business research : JBR
2
Journal of consumer behaviour : an international research review
2
Qualitative market research : an international journal
2
Asia-Pacific journal of business administration
1
Australian journal of management
1
Economic research
1
International journal of Chinese culture and management : IJCCM
1
International journal of business and economics
1
International journal of consumer studies
1
Journal of advertising research
1
Journal of financial services marketing : JFSM
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Psychology & marketing
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
Tourism management : research, policies, practice
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1
Sales promotion : the role of equity sensitivity
Fam, Kim Shyan
;
Richard, James E.
;
McNeill, Lisa S.
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
9
,
pp. 1827-1848
Persistent link: https://www.econbiz.de/10013391139
Saved in:
2
Like it or not : differences in advertising likeability and dislikeability within Asia
Gazley, Aaron
;
Krisjanous, Jayne
;
Fam, Kim Shyan
; …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10009492376
Saved in:
3
Special issue: Advertising and promotion in "new" Asia
Fam, Kim Shyan
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003849964
Saved in:
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