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~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Le, Angelina Nhat Hanh"
~subject:"Advertising effects"
~subject:"Markenführung"
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Advertising effects
Markenführung
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Le, Angelina Nhat Hanh
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Asia Pacific journal of marketing and logistics
International journal of contemporary hospitality management
1
International journal of hospitality management
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Corporate rebranding and brand preference : brand name attitude and product expertise as moderators
Le, Angelina Nhat Hanh
;
Cheng, Julian Ming Sung
; …
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
6
,
pp. 602-620
Persistent link: https://www.econbiz.de/10010495832
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2
Brand extension : using parent brand personality as leverage
Le, Angelina Nhat Hanh
;
Cheng, Julian Ming Sung
;
Lee, …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
4
,
pp. 599-618
Persistent link: https://www.econbiz.de/10009659854
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