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~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Le, Angelina Nhat Hanh"
~subject:"Markenführung"
~subject:"Relationship marketing"
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Markenführung
Relationship marketing
Brand image
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Brand attitude
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Brand extension
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Le, Angelina Nhat Hanh
Liu, Matthew Tingchi
4
Anisimova, Tatiana
3
Chen, Jiawen
3
Liao, Junyun
3
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2
Bandyopadhyay, Argho
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Dong, Xuebing
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Asia Pacific journal of marketing and logistics
International journal of contemporary hospitality management
1
International journal of hospitality management
1
Journal of retailing and consumer services
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Corporate rebranding and brand preference : brand name attitude and product expertise as moderators
Le, Angelina Nhat Hanh
;
Cheng, Julian Ming Sung
; …
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
6
,
pp. 602-620
Persistent link: https://www.econbiz.de/10010495832
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2
Brand extension : using parent brand personality as leverage
Le, Angelina Nhat Hanh
;
Cheng, Julian Ming Sung
;
Lee, …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
4
,
pp. 599-618
Persistent link: https://www.econbiz.de/10009659854
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