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~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Sarkar, Juhi Gahlot"
~subject:"International marketing"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
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International marketing
Konsumentenverhalten
Beziehungsmarketing
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Brand image
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Consumer behaviour
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Markenführung
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Markenimage
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Relationship marketing
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Advergame experiences
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Sarkar, Juhi Gahlot
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Asia Pacific journal of marketing and logistics
Society and business review
2
Young consumers : insight and ideas for responsible marketers
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European journal of marketing
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International journal of hospitality management
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International journal of retail and distribution management
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Journal of business research : JBR
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Journal of consumer marketing
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Journal of fashion marketing and management
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Journal of marketing for higher education
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Marketing intelligence & planning
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Qualitative market research : an international journal
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What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
2
Devoted to you my love : brand devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
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