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~isPartOf:"Asia Pacific journal of marketing and logistics"
~source:"econis"
~type_genre:"Annual report"
~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
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Delphi technique
2
Delphi-Methode
2
AHP approach
1
AHP-Verfahren
1
Brand image
1
Brand management
1
Cambodia
1
Emerging economies
1
Kambodscha
1
Kaufentscheidung
1
Markenführung
1
Markenimage
1
Purchase decision
1
Schwellenländer
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Taiwan
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Tourism marketing
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Tourismusmarketing
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Annual report
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Hsu, Pi-fang
1
Kara, Ali
1
Kaynak, Erdener
1
Lin, Fang-lei
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Asia Pacific journal of marketing and logistics
Expert journal of marketing
49
Expert journal of business and management
10
New York economic review : journal of the New York State Economics Association
6
Cogent business & management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business research : JBR
4
Journal of risk and financial management : JRFM
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of advertising : the review of marketing communications
3
Journal of fashion marketing and management
3
Journal of travel and tourism marketing
3
New Zealand journal of employment relations
3
Technological forecasting & social change : an international journal
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of business excellence
2
International journal of electronic business
2
International journal of internet marketing and advertising : IJIMA
2
International journal of project management : the journal of The International Project Management Association
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of electronic commerce research : JECR
2
Journal of management information systems : JMIS
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Journal of open innovation : technology, market, and complexity
2
Journal of retailing and consumer services
2
Journal of service research : JSR
2
Marketing : ZFP ; journal of research and management
2
Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
2
Marketing i menedžment innovacij : m&mi
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Policy brief / OECD, Organisation for Economic Co-operation and Development
2
Psychology & marketing
2
The journal of brand management : an international journal
2
Wine Economics and Policy
2
Agricultural and Food Economics : AFE
1
Baltic journal of management
1
Business horizons
1
Business research
1
Central European business review : CEBR
1
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ECONIS (ZBW)
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Assessing tourism market potential in a dynamic emerging economy : theoretical and empirical insights from Cambodia
Kaynak, Erdener
;
Kara, Ali
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
2
,
pp. 199-221
Persistent link: https://www.econbiz.de/10009548791
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2
Developing a decision model for brand naming using Delphi method and analytic hierarchy process
Hsu, Pi-fang
;
Lin, Fang-lei
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
2
,
pp. 187-199
Persistent link: https://www.econbiz.de/10009752334
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