Developing a decision model for brand naming using Delphi method and analytic hierarchy process
Pi-Fang Hsu and Fang-Lei Lin
| Year of publication: |
2013
|
|---|---|
| Authors: | Hsu, Pi-fang ; Lin, Fang-lei |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 25.2013, 2, p. 187-199
|
| Subject: | Markenimage | Brand image | Markenführung | Brand management | Kaufentscheidung | Purchase decision | AHP-Verfahren | AHP approach | Delphi-Methode | Delphi technique | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009752334