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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Advertising"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
~type_genre:"Government document"
~type_genre:"Konferenzbeitrag"
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Search: subject_exact:"Consumer Behaviour"
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Advertising
Online-Marketing
Consumer behaviour
391
Konsumentenverhalten
391
Brand image
89
Markenimage
89
Brand management
84
Markenführung
84
Beziehungsmarketing
68
Relationship marketing
68
Customer satisfaction
47
Kundenzufriedenheit
47
China
46
Brand
43
Markenartikel
43
Online retailing
43
Online-Handel
43
Dienstleistungsqualität
31
Service quality
31
Advertising effects
27
Werbewirkung
27
Designation of origin
26
Herkunftsbezeichnung
26
Internet marketing
26
Social Web
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Social web
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E-commerce
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Electronic Commerce
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Confidence
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Marketing management
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Marketingmanagement
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Vertrauen
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Innovation adoption
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Innovationsakzeptanz
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Viral marketing
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Virales Marketing
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Agnihotri, Durgesh
1
Al-Hawari, Mohd Ahmad
1
Almossawi, Mohammed M.
1
Alryalat, Mohammad Abdallah Ali
1
Apil, Ali Riza
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Bandyopadhyay, Argho
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Chai Har Lee
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Cheung, Man Lai
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Chinelato, Flavia Braga
1
Chiu, Weisheng
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Cho, Heetae
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Chow, Wing Chi
1
Chung, Henry F. L.
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D'Alessandro, Steven
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Dix, Steve
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Do, Boram
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Dwivedi, Abhishek
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Grace, Debra
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
258
Journal of retailing and consumer services
175
Journal of marketing communications
138
International journal of advertising : the review of marketing communications
134
International journal of internet marketing and advertising : IJIMA
126
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
84
International journal of advertising : the quarterly review of marketing communications
83
Journal of advertising research
77
Journal of promotion management : innovations in planning and applied research
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
64
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
64
Journal of promotion management : JPM
60
International journal of hospitality management
59
The journal of product & brand management
54
International journal of electronic marketing and retailing : IJEMR
51
Psychology & marketing
51
Journal of internet commerce
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Cogent business & management
45
Journal of advertising : official publication of the American Academy of Advertising
43
International journal of consumer studies
41
Management science : journal of the Institute for Operations Research and the Management Sciences
41
Journal of advertising
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
39
Electronic commerce research
37
Journal of marketing
36
European journal of marketing : EJM
34
Journal of international consumer marketing
33
The journal of brand management : an international journal
33
Young consumers : insight and ideas for responsible marketers
33
Tourism management : research, policies, practice
32
Information systems research : ISR
31
Journal of marketing research : JMR
31
Marketing intelligence & planning
31
Journal of global marketing
30
Marketing letters : a journal of research in marketing
30
Health marketing quarterly
29
International journal of technology marketing : IJTMkt
29
International journal of contemporary hospitality management
28
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ECONIS (ZBW)
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1
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
2
Factors affecting users' impulse purchases in online group buying : online consumer reviews, countdowns and self-control
Sun, Jingjing
;
Li, Tingting
;
Sun, Shouqiang
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 224-240
Persistent link: https://www.econbiz.de/10014486683
Saved in:
3
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
4
What affects users to click social media ads and purchase intention? : the roles of advertising value, emotional appeal and credibility
Chen, Wen-Kuo
;
Ling, Chia-Ju
;
Chen, Chien-Wen
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1900-1916
Persistent link: https://www.econbiz.de/10014430186
Saved in:
5
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
6
Investigating the impact of authenticity of social media influencers on followers' purchase behavior : mediating analysis of parasocial interaction on Instagram
Agnihotri, Durgesh
;
Chaturvedi, Pallavi
;
Kulshreshtha, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2377-2394
Persistent link: https://www.econbiz.de/10014430243
Saved in:
7
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
8
Do satisfied customers recommend restaurants? : the moderating effect of engagement on social networks on the relationship between satisfaction and eWOM
Chinelato, Flavia Braga
;
Oliveira, Alessandro Silva de
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2765-2784
Persistent link: https://www.econbiz.de/10014430284
Saved in:
9
Competence or warmth : why do consumers pay for green advertising?
Shi, Jiarong
;
Jiang, Zihao
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2834-2857
Persistent link: https://www.econbiz.de/10014430291
Saved in:
10
Transforming customers into evangelists : influence of online brand experience on relationship quality and brand evangelism in the banking industry
Safeer, Asif Ali
;
Le Thanh Tiep
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2947-2964
Persistent link: https://www.econbiz.de/10014486552
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