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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Beziehungsmarketing"
~subject:"Confidence"
~subject:"Markenimage"
~type:"article"
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Beziehungsmarketing
Confidence
Markenimage
Consumer behaviour
390
Konsumentenverhalten
390
Brand image
89
Brand management
84
Markenführung
84
Relationship marketing
68
Customer satisfaction
47
Kundenzufriedenheit
47
China
46
Brand
43
Markenartikel
43
Online retailing
43
Online-Handel
43
Dienstleistungsqualität
31
Service quality
31
Advertising effects
26
Designation of origin
26
Herkunftsbezeichnung
26
Internet marketing
26
Online-Marketing
26
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26
Social web
26
Werbewirkung
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E-commerce
24
Electronic Commerce
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Marketing management
21
Marketingmanagement
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20
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19
Innovationsakzeptanz
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Viral marketing
19
Virales Marketing
19
Advertising
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Werbung
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Einzelhandel
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India
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139
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139
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Liu, Matthew Tingchi
6
Chen, Jiawen
3
Chu, Rongwei
3
Liao, Junyun
3
Ahn, Jiseon
2
Anisimova, Tatiana
2
Cheng, Julian Ming Sung
2
Dong, Xuebing
2
Dwivedi, Abhishek
2
Gorostidi-Martinez, Haritz
2
Hong, Zhao
2
Hu, Yanghong
2
Huang, Stephen Chi-Tsun
2
Jebarajakirthy, Charles
2
Le, Angelina Nhat Hanh
2
Lee, Dae Hui
2
Safeer, Asif Ali
2
Saleem, Muhammad Abid
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Thaichon, Park
2
Xu, Weimin
2
Yen, Jerome
2
Zhao, Xiaokang
2
Zúñiga, Miguel Ángel
2
Abbas, Jawad
1
Abdelaziz, Yasser
1
Abdolvand, Mohammad Ali
1
Abdul, Waheed Kareem
1
Abrar, Muhammad
1
Abror, Abror
1
Akoglu, Halil Erdem
1
Al-Hawari, Mohd Ahmad
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Alam, Abdullah
1
Allameh, Sayyed Mohsen
1
Alryalat, Mohammad Abdallah Ali
1
Alvarez, Maria D.
1
Amenuvor, Fortune Edem
1
Andrianombonana, Haja Tiana Rakotondrainibe
1
Arancibia Carvajal, Sara
1
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Asia Pacific journal of marketing and logistics
Journal of retailing and consumer services
670
Journal of business research : JBR
667
The journal of product & brand management
271
The journal of brand management : an international journal
236
International journal of hospitality management
214
Psychology & marketing
168
The journal of services marketing
123
Journal of the Academy of Marketing Science
115
European journal of marketing : EJM
114
Cogent business & management
110
Journal of strategic marketing
106
Journal of marketing communications
100
Journal of travel and tourism marketing
100
Journal of marketing
93
Marketing intelligence & planning
93
Journal of hospitality marketing & management
92
Journal of international consumer marketing
92
International journal of contemporary hospitality management
89
The service industries journal
88
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
87
International journal of consumer studies
84
Journal of retailing
81
The journal of consumer marketing
81
International journal of internet marketing and advertising : IJIMA
80
International journal of retail & distribution management
79
Tourism management : research, policies, practice
76
The international review of retail, distribution and consumer research
75
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
72
Industrial marketing management : the international journal for industrial and high-tech firms
71
Journal of global marketing
71
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
71
Marketing letters : a journal of research in marketing
70
Journal of promotion management : innovations in planning and applied research
66
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
65
Journal of Islamic marketing
63
Journal of fashion marketing and management
62
Services marketing quarterly
62
Journal of marketing management : MM
61
International journal of electronic marketing and retailing : IJEMR
60
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ECONIS (ZBW)
139
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1
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
2
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
3
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
4
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
5
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
6
Keeping the ball rolling : using the S-O-R framework to investigate the determinants of football fan loyalty
Rahman, Mohammad M.
;
Rosenberger, Philip J., III.
;
Yun, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 122-147
Persistent link: https://www.econbiz.de/10014486672
Saved in:
7
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
8
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
9
Individual characteristics linking cognitive, affective and conative mechanisms among vegetarian restaurant customers
Ahn, Jiseon
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 374-389
Persistent link: https://www.econbiz.de/10014486747
Saved in:
10
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
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