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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Beziehungsmarketing"
~subject:"Marketing management"
~subject:"United States"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Marketing management
United States
Consumer behaviour
391
Konsumentenverhalten
391
Brand image
89
Markenimage
89
Brand management
84
Markenführung
84
Relationship marketing
68
Customer satisfaction
47
Kundenzufriedenheit
47
China
46
Brand
43
Markenartikel
43
Online retailing
43
Online-Handel
43
Dienstleistungsqualität
31
Service quality
31
Advertising effects
27
Werbewirkung
27
Designation of origin
26
Herkunftsbezeichnung
26
Internet marketing
26
Online-Marketing
26
Social Web
26
Social web
26
E-commerce
24
Electronic Commerce
23
Confidence
21
Marketingmanagement
21
Vertrauen
21
Purchase intention
20
Innovation adoption
19
Innovationsakzeptanz
19
Viral marketing
19
Virales Marketing
19
Advertising
18
Werbung
18
Einzelhandel
17
India
17
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Article
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English
99
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Bruwer, Johan
3
Liu, Matthew Tingchi
3
Ahn, Jiseon
2
Anisimova, Tatiana
2
Bandyopadhyay, Argho
2
Di Benedetto, C. Anthony
2
Gao, Zhihong
2
Hong, Zhao
2
Jebarajakirthy, Charles
2
Kim, Wooyang
2
Pornpitakpan, Chanthika
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Thaichon, Park
2
Yen, Jerome
2
Abdolvand, Mohammad Ali
1
Akoglu, Halil Erdem
1
Al-Hawari, Mohd Ahmad
1
Alam, Abdullah
1
Almossawi, Mohammed M.
1
Alryalat, Mohammad Abdallah Ali
1
Amenuvor, Fortune Edem
1
Ang, Sheng
1
Arora, Sourabh
1
Arshad, M. Usman
1
Bae, Byung Ryul
1
Bai, Xuesong
1
Bastian, Susan
1
Boateng, Henry
1
Brooksbank, Roger
1
Buchanan-Oliver, Margo
1
Cai, Huifen
1
Casidy, Riza
1
Cham Tat Huei
1
Chang, Angela Wen-yu
1
Chang, En Chi
1
Chao, Chih-Wei
1
Cheah, Isaac
1
Chen, Jiawen
1
Chen, Tingzhen
1
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Asia Pacific journal of marketing and logistics
Journal of retailing and consumer services
548
Journal of business research : JBR
469
Working paper / National Bureau of Economic Research, Inc.
246
International journal of hospitality management
214
Journal of consumer research : JCR ; an interdisciplinary bimonthly
157
Psychology & marketing
149
The journal of product & brand management
130
The journal of services marketing
128
Journal of the Academy of Marketing Science
108
The journal of brand management : an international journal
108
Journal of hospitality marketing & management
90
Journal of marketing
87
Journal of travel and tourism marketing
86
International journal of retail & distribution management
85
Cogent business & management
84
Journal of retailing
84
Journal of strategic marketing
83
International journal of contemporary hospitality management
80
European journal of marketing : EJM
79
The journal of consumer marketing
78
Journal of fashion marketing and management
74
International journal of consumer studies
73
Industrial marketing management : the international journal for industrial and high-tech firms
68
SpringerLink / Bücher
68
Marketing intelligence & planning
67
The international review of retail, distribution and consumer research
66
Services marketing quarterly
65
The service industries journal
65
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
63
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
International journal of internet marketing and advertising : IJIMA
59
Journal of marketing communications
59
Journal of service management
59
Journal of service research : JSR
59
Journal of marketing management : MM
58
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
58
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
56
Journal of international consumer marketing
55
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ECONIS (ZBW)
99
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1
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
2
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
3
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
4
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
5
Keeping the ball rolling : using the S-O-R framework to investigate the determinants of football fan loyalty
Rahman, Mohammad M.
;
Rosenberger, Philip J., III.
;
Yun, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 122-147
Persistent link: https://www.econbiz.de/10014486672
Saved in:
6
Individual characteristics linking cognitive, affective and conative mechanisms among vegetarian restaurant customers
Ahn, Jiseon
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 374-389
Persistent link: https://www.econbiz.de/10014486747
Saved in:
7
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
8
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
9
The effect of personal innovativeness on customer journey experience and reuse intention in omni-channel context
Zhang, Xueting
;
Park, Younggeun
;
Park, Jaejin
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 480-495
Persistent link: https://www.econbiz.de/10014486752
Saved in:
10
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
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