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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Beziehungsmarketing"
~subject:"United States"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
United States
Consumer behaviour
391
Konsumentenverhalten
391
Brand image
89
Markenimage
89
Brand management
84
Markenführung
84
Relationship marketing
68
Customer satisfaction
47
Kundenzufriedenheit
47
China
46
Brand
43
Markenartikel
43
Online retailing
43
Online-Handel
43
Dienstleistungsqualität
31
Service quality
31
Advertising effects
27
Werbewirkung
27
Designation of origin
26
Herkunftsbezeichnung
26
Internet marketing
26
Online-Marketing
26
Social Web
26
Social web
26
E-commerce
24
Electronic Commerce
23
Confidence
21
Marketing management
21
Marketingmanagement
21
Vertrauen
21
Purchase intention
20
Innovation adoption
19
Innovationsakzeptanz
19
Viral marketing
19
Virales Marketing
19
Advertising
18
Werbung
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Einzelhandel
17
India
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83
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Aufsatz in Zeitschrift
Article in journal
83
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English
83
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Liu, Matthew Tingchi
3
Ahn, Jiseon
2
Anisimova, Tatiana
2
Di Benedetto, C. Anthony
2
Gao, Zhihong
2
Hong, Zhao
2
Jebarajakirthy, Charles
2
Kim, Wooyang
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Thaichon, Park
2
Yen, Jerome
2
Abdolvand, Mohammad Ali
1
Akoglu, Halil Erdem
1
Al-Hawari, Mohd Ahmad
1
Alam, Abdullah
1
Alryalat, Mohammad Abdallah Ali
1
Amenuvor, Fortune Edem
1
Arshad, M. Usman
1
Bae, Byung Ryul
1
Bai, Xuesong
1
Bandyopadhyay, Argho
1
Boateng, Henry
1
Bruwer, Johan
1
Buchanan-Oliver, Margo
1
Cai, Huifen
1
Casidy, Riza
1
Cham Tat Huei
1
Chang, Angela Wen-yu
1
Chao, Chih-Wei
1
Cheah, Isaac
1
Chen, Jiawen
1
Chen, Yangyang
1
Chi, Ting
1
Chinchanachokchai, Sydney
1
Chinelato, Flavia Braga
1
Chiu, Weisheng
1
Cho, Heetae
1
Chu, Rongwei
1
Cui, Li
1
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Asia Pacific journal of marketing and logistics
Journal of retailing and consumer services
522
Journal of business research : JBR
414
International journal of hospitality management
211
Journal of consumer research : JCR ; an interdisciplinary bimonthly
155
Psychology & marketing
133
The journal of services marketing
127
The journal of product & brand management
111
Journal of the Academy of Marketing Science
96
The journal of brand management : an international journal
91
Journal of hospitality marketing & management
89
Journal of travel and tourism marketing
82
International journal of contemporary hospitality management
79
Cogent business & management
76
International journal of retail & distribution management
75
Journal of retailing
73
International journal of consumer studies
69
Journal of fashion marketing and management
69
Journal of marketing
69
Journal of strategic marketing
66
The journal of consumer marketing
66
The service industries journal
65
Services marketing quarterly
64
European journal of marketing : EJM
63
Industrial marketing management : the international journal for industrial and high-tech firms
63
The international review of retail, distribution and consumer research
63
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
61
Journal of service management
59
Marketing intelligence & planning
59
Journal of service research : JSR
58
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Tourism management : research, policies, practice
53
Journal of international consumer marketing
52
International journal of internet marketing and advertising : IJIMA
51
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
50
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
International journal of electronic marketing and retailing : IJEMR
48
American journal of agricultural economics
45
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
44
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ECONIS (ZBW)
83
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1
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
2
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
3
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
4
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
5
Keeping the ball rolling : using the S-O-R framework to investigate the determinants of football fan loyalty
Rahman, Mohammad M.
;
Rosenberger, Philip J., III.
;
Yun, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 122-147
Persistent link: https://www.econbiz.de/10014486672
Saved in:
6
Individual characteristics linking cognitive, affective and conative mechanisms among vegetarian restaurant customers
Ahn, Jiseon
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 374-389
Persistent link: https://www.econbiz.de/10014486747
Saved in:
7
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
8
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
9
The effect of personal innovativeness on customer journey experience and reuse intention in omni-channel context
Zhang, Xueting
;
Park, Younggeun
;
Park, Jaejin
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 480-495
Persistent link: https://www.econbiz.de/10014486752
Saved in:
10
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
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