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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Big event"
~subject:"Emotion"
~subject:"Event"
~subject:"Leisure industries"
~subject:"Sponsoring"
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Asia Pacific journal of marketing and logistics
International journal of event and festival management
20
Tourism management : research, policies, practice
16
Journal of travel and tourism marketing
11
SpringerLink / Bücher
11
Social enterprise and special events : market-based approaches to mission-driven gatherings
9
International journal of contemporary hospitality management
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of hospitality marketing & management
7
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
7
Sport management review
6
Tourism management perspectives : TMP
6
European Sport management quarterly : ESMQ
5
Journal of business research : JBR
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Stand und Perspektiven der Eventforschung
5
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
4
International journal of hospitality management
4
International journal of sport management and marketing : IJSMM
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
3
Event tourism in Asian countries : challenges and prospects
3
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
3
Gabler Edition Wissenschaft
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of advertising research
3
Journal of hospitality and tourism insights
3
Kulturtourismus zu Beginn des 21. Jahrhunderts : Festschrift für Albrecht Steinecke
3
Markenkommunikation und Beziehungsmarketing
3
Marketing : ZFP ; journal of research and management
3
Scandinavian journal of hospitality and tourism
3
Customer Experience : Forum Dienstleistungsmanagement
2
European journal of marketing : EJM
2
Events - Wachstumsmarkt im Tourismus? : Tagungsband zum 3. Dresdner-Tourismus-Symposium
2
Gabler Research / Markenkommunikation und Beziehungsmarketing
2
Ilmenauer Schriften zur Betriebswirtschaftslehre
2
Industrie und Tourismus : innovatives Standortmanagement für Produkte und Dienstleistungen
2
International journal of arts management
2
International journal of sports marketing & sponsorship
2
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The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
2
The role of a mega-sporting event in attracting domestic tourists : the case of Seoul
Jeong, Yunduk
;
Kim, Sukkyu
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 306-321
Persistent link: https://www.econbiz.de/10013163331
Saved in:
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