The role of a mega-sporting event in attracting domestic tourists : the case of Seoul
Year of publication: |
2022
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Authors: | Jeong, Yunduk ; Kim, Sukkyu |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 34.2022, 2, p. 306-321
|
Subject: | Destination image | Destination loyalty | Domestic tourism | Event quality | Event sports tourism | Personal involvement | Tourismus | Tourism | Sportveranstaltung | Sport event | Destinationsmanagement | Destination management | Urlaubsverhalten | Holiday behaviour | Event-Marketing | Event marketing | Großveranstaltung | Big event | Tourismusmarketing | Tourism marketing | Markenimage | Brand image | Sport | Sports | Beziehungsmarketing | Relationship marketing | Tourismuswirtschaft | Tourism industry | Tourismusregion | Tourism destination |
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