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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Brand management"
~subject:"Konsumentenverhalten"
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Search: subject:"Beziehungsmarketing"
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Brand management
Konsumentenverhalten
Beziehungsmarketing
107
Relationship marketing
107
Consumer behaviour
68
Customer satisfaction
39
Kundenzufriedenheit
39
Brand image
29
Markenimage
29
Markenführung
27
Dienstleistungsqualität
22
Service quality
22
Confidence
17
Vertrauen
17
Brand
14
Markenartikel
14
Brand loyalty
13
Social Web
13
Social web
13
E-commerce
12
Electronic Commerce
12
Internet marketing
12
Markentreue
12
Online retailing
12
Online-Handel
12
Online-Marketing
12
China
8
Customer loyalty
8
Customer retention
7
Emotion
7
Marketing management
7
Marketingmanagement
7
Brand equity
6
Trust
6
Viral marketing
6
Virales Marketing
6
Australia
5
Australien
5
Brand trust
5
Customer engagement
5
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2
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Article
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71
Aufsatz in Zeitschrift
71
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English
71
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Liu, Matthew Tingchi
3
Ahn, Jiseon
2
Anisimova, Tatiana
2
Hong, Zhao
2
Jebarajakirthy, Charles
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Thaichon, Park
2
Yen, Jerome
2
Abdolvand, Mohammad Ali
1
Akoglu, Halil Erdem
1
Al-Hawari, Mohd Ahmad
1
Alam, Abdullah
1
Aljuhmani, Hasan Yousef
1
Alryalat, Mohammad Abdallah Ali
1
Amenuvor, Fortune Edem
1
Arshad, M. Usman
1
Bae, Byung Ryul
1
Bai, Xuesong
1
Bandyopadhyay, Argho
1
Bayram, Pelin
1
Boateng, Henry
1
Cai, Huifen
1
Casidy, Riza
1
Cham Tat Huei
1
Chang, Angela Wen-yu
1
Chao, Chih-Wei
1
Cheah, Isaac
1
Chen, Jiawen
1
Chen, Yangyang
1
Chinelato, Flavia Braga
1
Chu, Rongwei
1
Cui, Li
1
Dang Ha Anh Le
1
Deng, Hepu
1
Di Benedetto, C. Anthony
1
Ding, Wenmei
1
Ding, Zhihua
1
Dinh Toan Nguyen
1
Dong, Xuebing
1
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Asia Pacific journal of marketing and logistics
Journal of retailing and consumer services
466
Journal of business research : JBR
377
International journal of hospitality management
167
The journal of services marketing
121
The journal of product & brand management
109
The journal of brand management : an international journal
93
Cogent business & management
78
Journal of hospitality marketing & management
78
Journal of the Academy of Marketing Science
78
Psychology & marketing
77
Industrial marketing management : the international journal for industrial and high-tech firms
73
International journal of contemporary hospitality management
72
Journal of strategic marketing
72
Journal of travel and tourism marketing
70
Journal of retailing
68
The service industries journal
68
SpringerLink / Bücher
61
Marketing intelligence & planning
59
Journal of marketing
57
Journal of service management
57
European journal of marketing : EJM
55
Journal of service research : JSR
49
International journal of internet marketing and advertising : IJIMA
48
International journal of retail & distribution management
48
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Services marketing quarterly
48
Tourism management : research, policies, practice
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
The international review of retail, distribution and consumer research
46
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
The international journal of bank marketing : IJBM
43
International journal of retail and distribution management
42
Service business
41
International journal of electronic marketing and retailing : IJEMR
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
39
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
37
Business horizons
36
Journal of promotion management : innovations in planning and applied research
36
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ECONIS (ZBW)
71
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1
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
2
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
3
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
4
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
5
Keeping the ball rolling : using the S-O-R framework to investigate the determinants of football fan loyalty
Rahman, Mohammad M.
;
Rosenberger, Philip J., III.
;
Yun, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 122-147
Persistent link: https://www.econbiz.de/10014486672
Saved in:
6
Individual characteristics linking cognitive, affective and conative mechanisms among vegetarian restaurant customers
Ahn, Jiseon
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 374-389
Persistent link: https://www.econbiz.de/10014486747
Saved in:
7
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
8
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
9
The effect of personal innovativeness on customer journey experience and reuse intention in omni-channel context
Zhang, Xueting
;
Park, Younggeun
;
Park, Jaejin
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 480-495
Persistent link: https://www.econbiz.de/10014486752
Saved in:
10
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
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