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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Consumer behaviour"
~subject:"Germany"
~subject:"Welt"
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Advertising effects
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Brand
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Consumer fantasy proneness
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Lee, Jungwon
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Lee, Yunhye
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Park, Cheol
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Park, Hyun Hee
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Asia Pacific journal of marketing and logistics
Journal of cultural economics
16
Strategisches Management für Film- und Fernsehproduktionen : Herausforderungen, Optionen, Kompetenzen
16
Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
8
The journal of media economics
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Journal of business research : JBR
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NBER working paper series
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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Applied economics letters
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International journal of arts management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of the Academy of Marketing Science
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NBER Working Paper
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Zur Ökonomie der Unterhaltungsproduktion
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Applied economics
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Journal of global fashion marketing : JGfM
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KulturKommerz
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Management kreativitätsintensiver Prozesse : Theorien, Methoden, Software und deren Anwendung in der Fernsehindustrie
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Hamburger Forum Medienökonomie : HFM
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Journal of marketing
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Journal of marketing management : MM
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Journal of media business studies
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Journal of promotion management : JPM
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Journal of retailing and consumer services
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Marketing letters : a journal of research in marketing
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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Reports and papers on mass communication
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Schriftenreihe zur Film-, Fernseh- und Multimediaproduktion
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The Business of Entertainment / Medien, Märkte, Management
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Working paper / National Bureau of Economic Research, Inc.
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Advances in media, entertainment, and the arts (AMEA) book series
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Australasian marketing journal
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BPM kompetent
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Betriebswirtschaftliche Forschungsergebnisse
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Creative industries and developing countries : voice, choice and economic growth
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DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
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The effect of consumer group breadth and depth on movie sales : the mediating effect of eWOM-to-viewing ratio
Lee, Jungwon
;
Lee, Yunhye
;
Park, Cheol
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
4
,
pp. 707-738
Persistent link: https://www.econbiz.de/10013163378
Saved in:
2
Change in brand attitude depending on fashion film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
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