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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Customer retention"
~subject:"Mobile Business"
~subject:"Rebate"
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Customer retention
Mobile Business
Rebate
Consumer behaviour
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Konsumentenverhalten
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Kundenbindungsprogramm
4
Loyalty program
4
Beziehungsmarketing
2
Online retailing
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Online-Handel
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Anreiz
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China
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Compensation system
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Consumer incentives
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Cross-country study
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Incentives
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Mobile business
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Mobile communications
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Mobile couponing
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Mobile deal-seeking
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Mobile shopping intention
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Mobilkommunikation
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Chokkannan, Pradeepkumar
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Pattusamy, Murugan
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Saripalli, Bhavani Shankar
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Asia Pacific journal of marketing and logistics
Journal of retailing and consumer services
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of retailing
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European journal of marketing : EJM
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Information systems research : ISR
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Forschungsergebnisse der WU Wirtschaftsuniversität Wien
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International journal of production economics
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Journal of hospitality marketing & management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing
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Journal of promotion management : JPM
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Journal of revenue and pricing management
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Kundenmanagement & Electronic Commerce
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American business law journal : the official publication of the American Business Law Association
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An economic theorist's book of tales : essays that entertain the consequences of new assumptions in economic theory
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Applied Marketing Science / Angewandte Marketingforschung
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Behavioral operations management in social networks
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Cases on SMEs and open innovation : applications and investigations
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Customising stakeholder management strategies : concepts for long-term business success
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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Dienstleistungsmarketing : Impulse für Forschung und Management ; [Workshop Dienstleistungsmarketing im November 2003]
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The fashion retailer's opportunity : effect of deal-seeking behavior on mobile shopping intention of showroomers
Chokkannan, Pradeepkumar
;
Saripalli, Bhavani Shankar
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1187-1205
Persistent link: https://www.econbiz.de/10014285987
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