The fashion retailer's opportunity : effect of deal-seeking behavior on mobile shopping intention of showroomers
Year of publication: |
2023
|
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Authors: | Chokkannan, Pradeepkumar ; Saripalli, Bhavani Shankar ; Pattusamy, Murugan |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 5, p. 1187-1205
|
Subject: | Digital coupons | Fashion retailing | Mobile deal-seeking | Mobile shopping intention | Showrooming | Konsumentenverhalten | Consumer behaviour | Textilhandel | Textile distribution | Mode | Fashion | Online-Handel | Online retailing | Mobile Business | Mobile business | Einzelhandel | Retail trade | Kundenbindungsprogramm | Loyalty program | Mobilkommunikation | Mobile communications | Innovationsakzeptanz | Innovation adoption |
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