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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Firmenimage"
~subject:"Herkunftsbezeichnung"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Search: subject:"Markenartikel"
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Firmenimage
Herkunftsbezeichnung
Markenimage
Consumer behaviour
115
Konsumentenverhalten
115
Brand image
106
Brand management
104
Markenführung
104
Brand
46
Markenartikel
46
Beziehungsmarketing
35
Relationship marketing
35
Designation of origin
21
Brand loyalty
14
Markentreue
14
China
13
Customer satisfaction
13
Kundenzufriedenheit
13
Advertising effects
12
Social Web
12
Social web
12
Werbewirkung
12
Rules of origin
11
Ursprungsregeln
11
Internet marketing
9
Online-Marketing
9
Brand attitude
8
Confidence
8
Luxury goods
8
Luxusgüter
8
Vertrauen
8
Viral marketing
8
Virales Marketing
8
Advertising
7
Brand equity
7
Brand trust
7
Fashion
7
International marketing
7
Internationales Marketing
7
Marketing management
7
Marketingmanagement
7
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Article
107
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Article in journal
Conference paper
Aufsatz in Zeitschrift
107
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English
107
Author
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Chen, Jiawen
3
Liao, Junyun
3
Cheng, Julian Ming Sung
2
Dong, Xuebing
2
Gorostidi-Martinez, Haritz
2
Hu, Yanghong
2
Huang, Stephen Chi-Tsun
2
Huang, Yung-Chuan
2
Koubaa, Yamen
2
Le, Angelina Nhat Hanh
2
Liu, Matthew Tingchi
2
Safeer, Asif Ali
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Xu, Weimin
2
Zhao, Xiaokang
2
Zúñiga, Miguel Ángel
2
Abbas, Jawad
1
Abdelaziz, Yasser
1
Abdolvand, Mohammad Ali
1
Abdul, Waheed Kareem
1
Abrar, Muhammad
1
Akoglu, Halil Erdem
1
Alam, Abdullah
1
Allameh, Sayyed Mohsen
1
Alryalat, Mohammad Abdallah Ali
1
Alvarez, Maria D.
1
Andrianombonana, Haja Tiana Rakotondrainibe
1
Anisimova, Tatiana
1
Arancibia Carvajal, Sara
1
Arshad, M. Usman
1
Asadi, Hassan
1
Assaf, A.
1
Bae, Byung Ryul
1
Balaji, M. S.
1
Bandyopadhyay, Argho
1
Banerjee, Saikat
1
Baoku, Li
1
Basfirinci, Cigdem
1
Baumann, Chris
1
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
502
The journal of brand management : an international journal
377
The journal of product & brand management
313
Journal of retailing and consumer services
244
Psychology & marketing
136
European journal of marketing : EJM
115
Tourism management : research, policies, practice
100
Journal of travel and tourism marketing
98
Journal of marketing communications
93
Marketing intelligence & planning
85
International journal of hospitality management
80
Journal of international consumer marketing
77
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
75
The journal of consumer marketing
75
Journal of strategic marketing
74
Industrial marketing management : the international journal for industrial and high-tech firms
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
International marketing review
69
Journal of marketing management : MM
65
Journal of global marketing
64
Journal of marketing
64
Marketing letters : a journal of research in marketing
62
Cogent business & management
59
Journal of the Academy of Marketing Science
57
The IUP journal of brand management : IJBRM
56
Journal of consumer research : JCR ; an interdisciplinary bimonthly
55
Journal of fashion marketing and management
55
Journal of promotion management : innovations in planning and applied research
51
International journal of internet marketing and advertising : IJIMA
50
International journal of consumer studies
49
International journal of advertising : the quarterly review of marketing communications
48
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
Journal of Islamic marketing
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Qualitative market research : an international journal
44
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
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ECONIS (ZBW)
107
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107
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1
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
2
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
3
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
4
Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul
;
Kim, Sung-Eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
Saved in:
5
The effect of Generation Z's perceptions of brand activism on brand loyalty : evidence from Vietnam
Dinh Toan Nguyen
;
Dang Ha Anh Le
;
Linh Giang Truong
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1494-1512
Persistent link: https://www.econbiz.de/10014286065
Saved in:
6
Poison or remedy? : masculinity in a pathos-based sustainable brand story
Huang, Chaohua
;
Zhuang, Shaoshuang
;
Haiyan, Ma
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1823-1838
Persistent link: https://www.econbiz.de/10014430180
Saved in:
7
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
8
Understanding local consumers' reactions to perceived unfair product recalls of foreign brands : a relative deprivation perspective
Liao, Junyun
;
He, Siying
;
Hu, Yanghong
;
Chen, Jiawen
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2216-2234
Persistent link: https://www.econbiz.de/10014430222
Saved in:
9
Transforming customers into evangelists : influence of online brand experience on relationship quality and brand evangelism in the banking industry
Safeer, Asif Ali
;
Le Thanh Tiep
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2947-2964
Persistent link: https://www.econbiz.de/10014486552
Saved in:
10
Understanding young Chinese consumers' preferences for foreign clothing brands : a behavioural approach
May, Daniel Esteban
;
Arancibia Carvajal, Sara
;
Wang, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3032-3051
Persistent link: https://www.econbiz.de/10014486568
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