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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Globalisierung"
~subject:"Internationaler Markteintritt"
~subject:"Strategisches Management"
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Globalisierung
Internationaler Markteintritt
Strategisches Management
International marketing
24
Internationales Marketing
24
Consumer behaviour
14
Konsumentenverhalten
14
Brand image
6
China
6
Markenimage
6
Designation of origin
4
Export
4
Export marketing
4
Firm performance
4
Herkunftsbezeichnung
4
USA
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United States
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Unternehmenserfolg
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Brand management
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Country image
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Globalization
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Markenführung
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SME
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South Korea
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Südkorea
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Advertising effects
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Asia
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Asien
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Corporate reputation
2
Cultural identity
2
Firmenimage
2
India
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Indien
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International business
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International market entry
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Internationalization
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Japan
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Kulturelle Identität
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Marketing
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Dean, David L.
1
Faroque, Anisur R.
1
Han, C. M.
1
Kahiya, Eldrede Tinashe
1
Takahashi, Yoshi
1
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
35
International marketing review
31
Journal of international marketing
30
Journal of global marketing
21
SpringerLink / Bücher
17
International business review : the official journal of the European International Business Academy
12
European journal of international management : EJIM
7
Europäische Hochschulschriften / 5
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of international consumer marketing
7
Management international review : mir ; journal of international business
7
Effects of globalization on the firm
6
Journal of international entrepreneurship
6
Journal of international management
6
Berichte aus der Betriebswirtschaft
5
European journal of marketing : EJM
5
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
Journal of world business : JWB
5
Research handbook on export marketing
5
The global market : developing a strategy to manage across borders
5
The journal of business & industrial marketing
5
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
4
International journal of emerging markets
4
International journal of export marketing
4
International marketing ; Vol. 1
4
International marketing ; Vol. 2
4
International marketing in the fast changing world
4
Journal of Islamic marketing
4
Marketing in the new global order : challenges and opportunities
4
Routledge studies in entrepreneurship
4
Springer eBook Collection / Business and Management
4
Administrative Sciences : open access journal
3
Advances in international marketing
3
Best practices in international marketing
3
Business history
3
Edward Elgar E-Book Archive
3
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
3
International business and economics research journal
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
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Global identity strategy and its efficacy for Asian brands : is Toyota global or Japanese to consumers?
Han, C. M.
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
5
,
pp. 862-877
Persistent link: https://www.econbiz.de/10011616845
Saved in:
2
Export barriers and business confidence : a quasi-longitudinal examination
Kahiya, Eldrede Tinashe
;
Dean, David L.
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
2
,
pp. 294-323
Persistent link: https://www.econbiz.de/10010532981
Saved in:
3
Export marketing assistance and early internationalizing firm performance : does export commitment matter?
Faroque, Anisur R.
;
Takahashi, Yoshi
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
3
,
pp. 421-443
Persistent link: https://www.econbiz.de/10011381550
Saved in:
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