Global identity strategy and its efficacy for Asian brands : is Toyota global or Japanese to consumers?
Year of publication: |
2016
|
---|---|
Authors: | Han, C. M. |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 28.2016, 5, p. 862-877
|
Subject: | Country of origin | Consumer perception | International branding | Japan | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Herkunftsbezeichnung | Designation of origin | Asien | Asia | Markenimage | Brand image | Internationales Marketing | International marketing | Globalisierung | Globalization |
-
Swoboda, Bernhard, (2014)
-
Brand types applied by emerging markets' firms : ountry of brand origin and brand use motives
Witek-Hajduk, Marzanna K., (2020)
-
Ways to neutralize the country-of-origin effect in the emerging market firms international branding
Witek-Hajduk, Marzanna Katarzyna, (2023)
- More ...
-
Country-of-origin effects for uni-national and bi-national products
Han, C. M., (1988)
-
Han, C. M., (2015)
-
Consumer expectations of corporate social responsibility of foreign multinationals in Korea
Han, C. M., (2015)
- More ...