//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Innovation adoption"
~subject:"Markenführung"
~subject:"Relationship marketing"
~subject:"Service quality"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kaufentscheidung"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Innovation adoption
Markenführung
Relationship marketing
Service quality
Consumer behaviour
391
Konsumentenverhalten
391
Brand image
91
Markenimage
91
Brand management
85
Beziehungsmarketing
68
Customer satisfaction
47
Kundenzufriedenheit
47
China
46
Brand
43
Markenartikel
43
Online retailing
43
Online-Handel
43
Dienstleistungsqualität
31
Advertising effects
27
Werbewirkung
27
Designation of origin
26
Herkunftsbezeichnung
26
Internet marketing
26
Online-Marketing
26
Social Web
26
Social web
26
E-commerce
24
Electronic Commerce
23
Confidence
21
Marketing management
21
Marketingmanagement
21
Vertrauen
21
Purchase intention
20
Innovationsakzeptanz
19
Viral marketing
19
Virales Marketing
19
Advertising
18
Werbung
18
Einzelhandel
17
India
17
more ...
less ...
Online availability
All
Undetermined
124
Free
2
Type of publication
All
Article
160
Type of publication (narrower categories)
All
Article in journal
160
Aufsatz in Zeitschrift
160
Language
All
English
160
Author
All
Liu, Matthew Tingchi
4
Ahn, Jiseon
3
Anisimova, Tatiana
3
Chen, Jiawen
3
Liao, Junyun
3
Thaichon, Park
3
Bai, Xuesong
2
Bandyopadhyay, Argho
2
Casidy, Riza
2
Chao, Chih-Wei
2
Cheng, Julian Ming Sung
2
Chiu, Weisheng
2
Dong, Xuebing
2
Gao, Lingling
2
Hong, Zhao
2
Hu, Yanghong
2
Jain, Nikunj Kumar
2
Jebarajakirthy, Charles
2
Ko, Eunju
2
Le, Angelina Nhat Hanh
2
Lee, Dae Hui
2
Misra, Richa
2
Okumuş, Abdullah
2
Safeer, Asif Ali
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Shukla, Mahima
2
Yen, Jerome
2
Zúñiga, Miguel Ángel
2
Abbas, Jawad
1
Abdolvand, Mohammad Ali
1
Abdul, Waheed Kareem
1
Abrar, Muhammad
1
Abror, Abror
1
Ahmed, Jashim Uddin
1
Ahmed, Zeeshan
1
Akhtar, Nadeem
1
Akin, Mahmut Selami
1
Akoglu, Halil Erdem
1
Al-Hawari, Mohd Ahmad
1
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
Journal of retailing and consumer services
764
Journal of business research : JBR
730
International journal of hospitality management
330
The journal of product & brand management
297
The journal of brand management : an international journal
284
The journal of services marketing
178
Psychology & marketing
160
Cogent business & management
138
International journal of contemporary hospitality management
138
Journal of hospitality marketing & management
132
Journal of travel and tourism marketing
126
European journal of marketing : EJM
125
Journal of the Academy of Marketing Science
125
Journal of strategic marketing
116
The service industries journal
115
Journal of retailing
108
SpringerLink / Bücher
106
Marketing intelligence & planning
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
99
Journal of marketing
97
International journal of retail & distribution management
95
International journal of consumer studies
93
The international review of retail, distribution and consumer research
93
Journal of marketing communications
89
Technological forecasting & social change : an international journal
87
Services marketing quarterly
85
International journal of internet marketing and advertising : IJIMA
83
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
81
Journal of international consumer marketing
81
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
79
Tourism management : research, policies, practice
78
Industrial marketing management : the international journal for industrial and high-tech firms
77
Journal of marketing management : MM
76
The international journal of bank marketing : IJBM
76
Marketing letters : a journal of research in marketing
75
Journal of internet commerce
74
International journal of electronic marketing and retailing : IJEMR
72
Journal of promotion management : innovations in planning and applied research
72
Journal of service management
72
more ...
less ...
Source
All
ECONIS (ZBW)
160
Showing
1
-
10
of
160
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
2
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
3
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
4
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
5
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
6
Keeping the ball rolling : using the S-O-R framework to investigate the determinants of football fan loyalty
Rahman, Mohammad M.
;
Rosenberger, Philip J., III.
;
Yun, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 122-147
Persistent link: https://www.econbiz.de/10014486672
Saved in:
7
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
8
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
9
Individual characteristics linking cognitive, affective and conative mechanisms among vegetarian restaurant customers
Ahn, Jiseon
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 374-389
Persistent link: https://www.econbiz.de/10014486747
Saved in:
10
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->