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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Konsumentenverhalten"
~type_genre:"Accompanied by computer file"
~type_genre:"Article in journal"
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Konsumentenverhalten
Consumer behaviour
3
Mobile Marketing
3
Mobile marketing
3
Mobile communications
2
Mobilkommunikation
2
Advertising
1
Aesthetic preference
1
Aesthetics
1
Brand image
1
Brand management
1
Cognition
1
Consumer acceptance
1
Decision
1
Decision making
1
Entscheidung
1
Experiment
1
Eye-tracking
1
Innovation adoption
1
Innovationsakzeptanz
1
Interface layout
1
Internet marketing
1
Kognition
1
Markenführung
1
Markenimage
1
Mobile Business
1
Mobile business
1
Mobile phone
1
Mobiltelefon
1
Online-Marketing
1
Perception
1
SMS advertising
1
South Korea
1
Südkorea
1
Visual attention
1
Wahrnehmung
1
Werbung
1
Ästhetik
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Dix, Steve
1
Jamieson, Kyle
1
Khang, Do Ba
1
Krairit, Donyaprueth
1
Shimul, Anwar Sadat
1
Smutkupt, Phumisak
1
Wang, Shu
1
Xiao, Liang
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Asia Pacific journal of marketing and logistics
Journal of retailing and consumer services
9
International journal of internet marketing and advertising : IJIMA
8
Journal of business research : JBR
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Business horizons
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of marketing
4
Journal of marketing research
4
Young consumers : insight and ideas for responsible marketers
4
International journal of advertising : the review of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Electronic commerce research and applications
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
International journal of business information systems : IJBIS
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of markets and business systems
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of international consumer marketing
2
Journal of marketing communications
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
The journal of applied business research
2
The marketing review
2
Acta Universitatis Danubius / Oeconomica
1
Arab economic and business journal
1
Arts and the market
1
Corporate communications : an international journal
1
Direct marketing : an international journal
1
Electronic commerce research
1
European journal of marketing
1
European journal of marketing : EJM
1
Expert journal of marketing
1
Global business review
1
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ECONIS (ZBW)
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1
Mobile marketing interface layout attributes that affect user aesthetic preference : an eye-tracking study
Xiao, Liang
;
Wang, Shu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 472-492
Persistent link: https://www.econbiz.de/10013553068
Saved in:
2
SMS advertising the Hallyu way : drivers, acceptance and intention to receive
Dix, Steve
;
Jamieson, Kyle
;
Shimul, Anwar Sadat
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 366-380
Persistent link: https://www.econbiz.de/10011562950
Saved in:
3
Mobile marketing and consumer perceptions of brand equity
Smutkupt, Phumisak
;
Krairit, Donyaprueth
;
Khang, Do Ba
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
4
,
pp. 539-560
Persistent link: https://www.econbiz.de/10009659870
Saved in:
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