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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Markenführung"
~subject:"Relationship marketing"
~type:"article"
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Markenführung
Relationship marketing
Consumer behaviour
16
Fashion
16
Konsumentenverhalten
16
Mode
16
Bekleidungsindustrie
7
Brand management
7
Clothing industry
7
Online retailing
4
Online-Handel
4
Textile distribution
4
Textilhandel
4
Brand image
3
Fashion marketing
3
Luxury goods
3
Luxusgüter
3
Markenimage
3
Augmented reality
2
Clothing
2
Consumer decision-making
2
Einzelhandel
2
Fashion innovativeness
2
Fashion orientation
2
Flow experience
2
Indonesia
2
Indonesien
2
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Advertising effects
1
Affordable fashion industry
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Artists
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Beziehungsmarketing
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Au, Raymond
1
Bai, Yuli
1
Basu, Rituparna
1
Casidy, Riza
1
Choi, Tsan-Ming
1
Hati, Sri Rahayu Hijrah
1
Kikuchi, Kazuo
1
Kim, Sang Jin
1
Ko, Eunju
1
Lu, Cheng
1
Machida, Ippei
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Nuryana, Asti Nafia
1
Park, Hyun Hee
1
Sang, Zhencong
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Sondhi, Neena
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Song, Kun
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Asia Pacific journal of marketing and logistics
Journal of fashion marketing and management
49
Journal of retailing and consumer services
36
Journal of business research : JBR
18
Journal of global fashion marketing : JGfM
18
The journal of product & brand management
10
International journal of retail & distribution management
9
The journal of brand management : an international journal
9
Cogent business & management
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
International journal of business and globalisation : IJBG
6
The international review of retail, distribution and consumer research
5
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
4
International journal of advertising : the review of marketing communications
4
International journal of retail and distribution management
4
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
4
Sustainable Luxury : An International Perspective
4
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
4
Business history
3
European retail research
3
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
International journal of consumer studies
3
International journal of islamic marketing and branding
3
International journal of production economics
3
Journal of Islamic marketing
3
Journal of global marketing
3
Journal of international consumer marketing
3
Journal of marketing management : MM
3
Journal of open innovation : technology, market, and complexity
3
Journal of promotion management : innovations in planning and applied research
3
Management decision
3
Psychology & marketing
3
The IUP journal of brand management : IJBRM
3
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
3
Young consumers : insight and ideas for responsible marketers
3
Baltic Journal of Economic Studies
2
Brands : interdisciplinary perspectives
2
Building corporate identity, image and reputation in the digital era
2
Central European business review : CEBR
2
Contemporary case studies on fashion production, marketing and operations
2
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ECONIS (ZBW)
7
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1
Profiling the online premium brand consumers based on their
fashion
orientation
Sondhi, Neena
;
Basu, Rituparna
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 380-397
Persistent link: https://www.econbiz.de/10013553060
Saved in:
2
Change in brand attitude depending on
fashion
film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Saved in:
3
The impact of culture on millennials' attitudes towards luxury brands : evidence from Tokyo and Shanghai
Lu, Cheng
;
Sang, Zhencong
;
Song, Kun
;
Kikuchi, Kazuo
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2435-2451
Persistent link: https://www.econbiz.de/10013553016
Saved in:
4
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of
fashion
brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
5
Examining the relationships among the brand equity dimensions : empirical evidence from fast
fashion
Su, Jin
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 464-480
Persistent link: https://www.econbiz.de/10011583375
Saved in:
6
Linking
fashion
consciousness with Gen Y attitude towards prestige brands
Casidy, Riza
;
Nuryana, Asti Nafia
;
Hati, Sri Rahayu Hijrah
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011381549
Saved in:
7
Commercializing artistic authenticity via collaborative design
Bai, Yuli
;
Tan, Jeanne
;
Choi, Tsan-Ming
;
Au, Raymond
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10003849954
Saved in:
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