Examining the relationships among the brand equity dimensions : empirical evidence from fast fashion
Jin Su
Year of publication: |
2016
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Authors: | Su, Jin |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 28.2016, 3, p. 464-480
|
Subject: | Consumers | Brand equity | Fast fashion | Mode | Fashion | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Textilhandel | Textile distribution |
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