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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Online-Handel"
~subject:"Purchase intention"
~subject:"Werbewirkung"
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Online-Handel
Purchase intention
Werbewirkung
Consumer behaviour
391
Konsumentenverhalten
391
Brand image
89
Markenimage
89
Brand management
84
Markenführung
84
Beziehungsmarketing
68
Relationship marketing
68
Customer satisfaction
47
Kundenzufriedenheit
47
China
46
Brand
43
Markenartikel
43
Online retailing
43
Dienstleistungsqualität
31
Service quality
31
Advertising effects
27
Designation of origin
26
Herkunftsbezeichnung
26
Internet marketing
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Online-Marketing
26
Social Web
26
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24
Electronic Commerce
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Confidence
21
Marketing management
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Marketingmanagement
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Innovation adoption
19
Innovationsakzeptanz
19
Viral marketing
19
Virales Marketing
19
Advertising
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Werbung
18
Einzelhandel
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India
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Cheng, Julian Ming Sung
2
Chiu, Weisheng
2
Cho, Heetae
2
Gao, Zhihong
2
Misra, Richa
2
Pornpitakpan, Chanthika
2
Shukla, Mahima
2
Thaichon, Park
2
Agnihotri, Durgesh
1
Al-Hawari, Mohd Ahmad
1
Alanadoly, Alshaimaa Bahgat
1
Apil, Ali Riza
1
Arora, Sourabh
1
Asakawa, Kiyoshi
1
Aulia, Carrine K.
1
Bandyopadhyay, Argho
1
Barnes, Bradley R.
1
Basu, Rituparna
1
Bhaduri, Gargi
1
Bouslama, Neji
1
Celik, Hakan
1
Chan, Shiu Fai
1
Chang, Angela Wen-yu
1
Chang, Chun-Ming
1
Chang, En Chi
1
Chang, Tsung-Sheng
1
Chao, Chih-Wei
1
Chaturvedi, Pallavi
1
Che, Tong
1
Chen, Chien-Hsiung
1
Chen, Chien-Wen
1
Chen, Wen-Kuo
1
Chen, Yangyang
1
Chen, Yao
1
Cheng, Calvin
1
Cheng, Ya-Yun
1
Cho, Yunjin
1
Choi, Beomjoon
1
Chokkannan, Pradeepkumar
1
Chou, Hsuan-yi
1
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Asia Pacific journal of marketing and logistics
Journal of retailing and consumer services
435
Journal of business research : JBR
336
International journal of advertising : the review of marketing communications
143
Journal of marketing communications
143
Psychology & marketing
97
Journal of internet commerce
96
International journal of electronic marketing and retailing : IJEMR
94
International journal of internet marketing and advertising : IJIMA
94
International journal of advertising : the quarterly review of marketing communications
92
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
85
Electronic commerce research
81
Journal of promotion management : innovations in planning and applied research
80
International journal of hospitality management
71
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
71
Journal of promotion management : JPM
68
Cogent business & management
66
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
Marketing intelligence & planning
62
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
62
International journal of consumer studies
61
International journal of retail & distribution management
59
Information systems research : ISR
58
Journal of advertising research
58
The international review of retail, distribution and consumer research
58
Journal of retailing
57
Journal of electronic commerce research : JECR
55
Management science : journal of the Institute for Operations Research and the Management Sciences
55
The journal of product & brand management
55
Marketing letters : a journal of research in marketing
50
Journal of advertising : official publication of the American Academy of Advertising
47
Journal of international consumer marketing
47
International journal of retail and distribution management
46
Journal of fashion marketing and management
46
International journal of e-business research : an official publication of the Information Resources Management Association
45
European journal of marketing : EJM
44
Journal of marketing research : JMR
44
International journal of electronic commerce : IJEC
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
The journal of consumer marketing
42
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ECONIS (ZBW)
84
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84
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1
Eating halal : a serial mediation model for the effect of religiosity on the intention to purchase halal-certified food
Loussaief, Aida
;
Ying-Chao Lin, Julia
;
Dang Huu Phuc
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 167-184
Persistent link: https://www.econbiz.de/10014486675
Saved in:
2
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
3
Factors affecting users' impulse purchases in online group buying : online consumer reviews, countdowns and self-control
Sun, Jingjing
;
Li, Tingting
;
Sun, Shouqiang
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 224-240
Persistent link: https://www.econbiz.de/10014486683
Saved in:
4
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
5
Emotional responses in online social interactions : the mediating role of flow
Herrando, Carolina
;
Jiménez Martínez, Julio
;
Martín …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1599-1617
Persistent link: https://www.econbiz.de/10014315791
Saved in:
6
An integrated model of consumers' decision-making process in social commerce : a cross-cultural study of the United States and China
Chiu, Weisheng
;
Oh, Ga-Eun
;
Cho, Heetae
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1682-1698
Persistent link: https://www.econbiz.de/10014315796
Saved in:
7
Being natural is aesthetic : the effects of "natural" labeling on lay beliefs and the purchase intention of unattractive produce
Wang, Haiyan
;
Li, Huijuan
;
Zhao, Yinfei
;
Xi, Nannan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1759-1773
Persistent link: https://www.econbiz.de/10014315859
Saved in:
8
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
Saved in:
9
An empirical study on repeat consumer's shopping satisfaction on C2C e-commerce in Japan : the role of value, trust and engagement
Moriuchi, Emi
;
Takahashi, Ikuo
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 560-581
Persistent link: https://www.econbiz.de/10014285856
Saved in:
10
Exploring consumer purchase intention in cross-border e-commerce : evidence from "belt and road" countries
Jian, Jie
;
Lv, Ling
;
Wan, Li
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 625-644
Persistent link: https://www.econbiz.de/10014285866
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