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~isPartOf:"Asia Pacific journal of marketing and logistics"
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Examining the impact of external reference prices on seller
price
image
dimensions and purchase intentions in pay what you want (PWYW)
Rai, Shivam
;
Narwal, Preeti
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
8
,
pp. 1778-1806
Persistent link: https://www.econbiz.de/10013391132
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