Examining the impact of external reference prices on seller price image dimensions and purchase intentions in pay what you want (PWYW)
Year of publication: |
2022
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Authors: | Rai, Shivam ; Narwal, Preeti |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 34.2022, 8, p. 1778-1806
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Subject: | External reference price | Pay what you want | Purchase intentions | Seller price image |
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