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~isPartOf:"Asia-Pacific journal of business administration"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~person:"Biswas, Soumendu"
~source:"econis"
~subject:"Brand image"
~subject:"Markenführung"
~type_genre:"Aufsatz in Zeitschrift"
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Brand image
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Biswas, Soumendu
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Asia-Pacific journal of business administration
Journal of advertising research
Journal of hospitality marketing & management
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
International journal of business and emerging markets : IJBEM
1
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ECONIS (ZBW)
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An investigation into the cocept of brand love and its proximal and distal covariates
Garg, Ruchi
;
Mukherjee, Jaydeep
;
Biswas, Soumendu
; …
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
3
,
pp. 135-153
Persistent link: https://www.econbiz.de/10011633621
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2
An investigation of antecedents and consequences of brand love in India
Garg, Ruchi
;
Mukherjee, Jaydeep
;
Biswas, Soumendu
; …
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 179-196
Persistent link: https://www.econbiz.de/10011471545
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