//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia-Pacific journal of business administration"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Psychology & marketing"
~isPartOf:"Qualitative market research : an international journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Celebrity-Werbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Celebrity endorsement
42
Celebrity-Werbung
42
Advertising effects
25
Werbewirkung
25
Consumer behaviour
20
Konsumentenverhalten
20
Brand image
10
Brand management
10
Markenführung
10
Markenimage
10
USA
9
United States
9
Psychology of advertising
6
Werbepsychologie
6
India
5
Indien
5
Reputation
5
Social Web
5
Social web
5
celebrity endorsement
5
Athletes
4
Sportler
4
Beziehungsmarketing
3
Brand
3
Credibility
3
Glaubwürdigkeit
3
Markenartikel
3
Relationship marketing
3
Artists
2
Brand loyalty
2
Celebrity endorsements
2
Cognition
2
Consumer motivation
2
Experiment
2
Internet marketing
2
Kaufmotiv
2
Kognition
2
Künstler
2
Markentreue
2
Online-Marketing
2
more ...
less ...
Online availability
All
Undetermined
20
Free
1
Type of publication
All
Article
42
Type of publication (narrower categories)
All
Article in journal
42
Aufsatz in Zeitschrift
42
Language
All
English
42
Author
All
Roy, Subhadip
5
Ilicic, Jasmina
3
Jain, Varsha
3
Webster, Cynthia M.
3
Bailey, Ainsworth Anthony
2
Fleck, Nathalie
2
Gountas, John
2
Gountas, Sandra
2
Mishrab, Aditya Shankar
2
Reeves, Robert A.
2
Addis, Michela
1
Anaya-Sánchez, Rafael
1
Arnold, Mark J.
1
Astous, Alain d'
1
Baack, Daniel W.
1
Baker, Gary A.
1
Barnes, Bradley R.
1
Bauer, Brittney C.
1
Besherat, Ali
1
Boeuf, Benjamin
1
Campos, Roberta Dias
1
Carrilat, François A.
1
Carrillat, François A.
1
Chang, Rita Ya-hui
1
Chang, Yonghwan
1
Chen, Arthur Cheng-hsui
1
Cheng, Li-Keng
1
Cho, Hichang
1
Choi, Sejung Marina
1
Christianis, Haralambos
1
Chung, Siyoung
1
D'Ambrogio, Simone
1
D'Rozario, Denver
1
Ekinci, Yuksel
1
Fernández Giordano, Marisel
1
Fong, Candy P. S.
1
Gazley, Aaron
1
Gong, Wanqi
1
Gorton, Matthew
1
Hamilton Rice, Dan
1
more ...
less ...
Published in...
All
Asia-Pacific journal of business administration
Journal of marketing management : JMM ; journal of the Academy of Marketing
Psychology & marketing
Qualitative market research : an international journal
Journal of business research : JBR
25
Journal of advertising research
15
Journal of promotion management : JPM
14
Journal of promotion management : innovations in planning and applied research
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of advertising : the review of marketing communications
12
Journal of marketing management : MM
12
International journal of sports marketing & sponsorship
11
Journal of marketing communications
11
Journal of retailing and consumer services
10
Marketing letters : a journal of research in marketing
10
The journal of product & brand management
10
The journal of brand management : an international journal
8
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of global marketing
7
Marketing intelligence & planning
7
Young consumers : insight and ideas for responsible marketers
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Celebrity, convergence and transformation
5
Global business review
5
International journal of hospitality management
5
Journal of current issues and research in advertising
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
SpringerLink / Bücher
5
Asia Pacific journal of marketing and logistics
4
Health marketing quarterly
4
International journal of Indian culture and business management
4
International journal of internet marketing and advertising : IJIMA
4
International review on public and non-profit marketing
4
Journal of advertising
4
Journal of business ethics : JOBE
4
Journal of customer behaviour
4
Journal of international consumer marketing
4
Journal of marketing theory and practice
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
more ...
less ...
Source
All
ECONIS (ZBW)
42
Showing
1
-
10
of
42
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone
;
Werksman, Noah
;
Platt, Michael L.
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
Saved in:
2
Celebrity co-creator or celebrity endorser? : exploring mediating and moderating factors in Marcom decision
Roy, Subhadip
;
Mishrab, Aditya Shankar
;
Bailey, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 802-818
Persistent link: https://www.econbiz.de/10014518838
Saved in:
3
Strategies for successful personal branding of celebrities on social media platforms : involvement or information sharing?
Lo, Fang Yi
;
Peng, Jing-Xiang
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 320-330
Persistent link: https://www.econbiz.de/10012796104
Saved in:
4
Are celebrities accountable for the misconduct of their fans?
Cheng, Li-Keng
;
Toung, Chung-Lin
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 402-419
Persistent link: https://www.econbiz.de/10012796114
Saved in:
5
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
6
The effect of brand crises on endorser reputation and endorsement portfolios
Johnson, Clark D.
;
Bauer, Brittney C.
;
Arnold, Mark J.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1385-1397
Persistent link: https://www.econbiz.de/10013280106
Saved in:
7
Experimenting, partnering and bonding : a framework for the digital influencer-brand endorsement relationship
Nascimento, Thaysa Costa do
;
Campos, Roberta Dias
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1009-1030
Persistent link: https://www.econbiz.de/10012395420
Saved in:
8
Behind influencer marketing : key marketing decisions and their effects on followers' responses
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
7/8
,
pp. 579-607
Persistent link: https://www.econbiz.de/10012249167
Saved in:
9
Celebrity influences on consumer decision making : new insights and research directions
Moraes, Marcela
;
Gountas, John
;
Gountas, Sandra
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1159-1192
Persistent link: https://www.econbiz.de/10012178613
Saved in:
10
Celebrity endorsement in the world of luxury fashion : when controversy can be beneficial
Carrillat, François A.
;
O'Rourke, Anne-Maree
;
Plourde, …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1193-1213
Persistent link: https://www.econbiz.de/10012178616
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->