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An empirical investigation of the effect of advertising in shaping the relationship between sales and price of two entrepreneur brands in India
Baidya, Mehir Kumar
;
Ghose, Kamal
;
Maity, Bipasha
- In:
Asia-Pacific journal of business administration
6
(
2014
)
2
,
pp. 116-126
Persistent link: https://www.econbiz.de/10010387362
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